Photoplan

Content Hub

Property Guides

Practical guides on floor plans, lease plans, RICS measurement and estate agent marketing for UK property professionals.

Exterior CGI image used to illustrate AI-driven property video production
SEO Guides

AI Property Videos Explained — How They Work and When to Use Them

AI property videos turn listing photographs into short cinematic walkthrough videos without any filming. This guide explains how the technology works, how ImageMotion compares to a traditional videographer, what portals and social media platforms support property video, and when each approach is the right choice.

6 min
Living room virtually staged with contemporary furniture using AI
SEO Guides

AI Virtual Staging Explained — How It Works and When to Use It

AI virtual staging adds furniture and décor to empty property photographs instantly. This guide explains how the technology works, how it compares to human-edited staging, when each approach is the right choice, and what ASA labelling rules mean for estate agents using digitally staged images.

6 min
Measured floor plan with scale bar showing accurate room dimensions for a UK property
SEO Guides

How Accurate Are Floor Plans?

Floor plan accuracy depends on the measuring method, the equipment used and the standard applied. This guide explains realistic tolerances for marketing plans and measured surveys, what affects accuracy, and when you need a higher-specification survey for legal or commercial use.

10 min
Property interior used for a virtual tour pricing guide
SEO Guides

How Much Do Virtual Tours Cost in the UK?

Virtual tour pricing in the UK varies by format, property size and what is included. This guide covers typical costs for 360 photo tours and Matterport scans, the factors that affect price and how to judge value — including agency accounts, hosting fees and DIY alternatives.

7 min
Detailed floor plan of a UK residential property showing measured room layouts
SEO Guides

How to Measure a House for a Floor Plan

A step-by-step guide to measuring a residential property correctly — covering room sketches, wall lengths, doors, windows, stairs, built-in cupboards, ceiling heights and how to spot errors before they reach a final drawing.

9 min
Staged and well-lit property interior ready for professional photography
SEO Guides

How to Prepare a Property for Photography

Professional property photography produces better results when the property is thoughtfully prepared. This guide covers decluttering, staging, lighting, kerb appeal and how to work effectively with your photographer so the images represent the property at its very best.

8 min
Interior of a UK property captured as a Matterport 3D digital twin
SEO Guides

Matterport Pricing Explained for UK Estate Agents

Matterport pricing involves more than a single upfront charge — capture, hosting, subscriptions and ongoing model management all affect the true cost. This guide breaks down how Matterport is priced in the UK and what to watch out for.

7 min
Floor plan showing rear extension and open-plan layout with accurate measurements
SEO Guides

Measuring Extensions Correctly for Accurate Floor Plans

Extensions, knock-throughs, loft conversions and open-plan reconfigurations are common in UK housing stock — and they are often measured incorrectly. This guide explains how to handle complex layouts accurately and why it matters for listings and legal compliance.

10 min
Annotated floor plan showing RICS measuring standards applied to a UK residential property
SEO Guides

RICS Measuring Standards Explained

GIA, NIA, IPMS — RICS measuring standards determine how floor area is calculated for residential and commercial property. This guide explains each standard, when it applies, and why professional measurement protects buyers, sellers and landlords from costly disputes.

9 min
New-build property development interior suited to virtual tour marketing
SEO Guides

Virtual Tours for Property Developers — A Complete Guide

Property developers use virtual tours to market off-plan homes, showcase show units remotely, provide site progress updates and support investor presentations. This guide covers every use case and explains how to combine tours with CGI, floor plans and photography for maximum impact.

7 min
Estate agent property listing showing virtual tour and video walkthrough options
SEO Guides

Virtual Tours vs Video Walkthroughs for Property Listings

Interactive 360 virtual tours and linear video walkthroughs both let buyers explore a property remotely, but they serve different purposes and perform differently on portals. This guide compares both formats so you can choose the right one — or decide when to use both.

8 min
Matterport dollhouse view of a UK property showing a 3D digital twin
SEO Guides

What Is a Digital Twin? A Plain English Guide for Property

A digital twin is an accurate, navigable 3D replica of a physical space. In property, it goes far beyond a virtual tour — enabling measurement, remote access and ongoing reference long after a visit. This guide explains what digital twins are, how they work and who benefits from them.

8 min
Measured lease plan showing the demised premises of a residential leasehold flat
SEO Guides

What is a Lease Plan?

A lease plan is a measured drawing that defines the legal extent of a leased property. This guide explains what a lease plan is, who needs one, what it must include, and when it is required for residential and commercial transactions.

7 min
Bright, HDR-edited property photograph showing a well-lit living room
SEO Guides

Why Professional Property Photography Matters

Professional property photography is one of the highest-impact investments an estate agent or vendor can make. This guide explains how it affects click-through rates, enquiry quality, valuations and brand perception — and why phone photos simply cannot compete.

7 min