Property CGI
Property CGI & 3D Architectural Visualisation
Photoreal Property CGI and 3D architectural visualisation for UK developers, house builders, architects and estate agents — interior, exterior, planning and 360 CGI from your drawings.
Priced per project — share your CGI requirements via the form and we'll send a tailored quote.
★★★★★
Google reviews“I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.”
Why developers choose Photoplan
22+ years marketing property — built or not
Established in 2004, Photoplan produces photoreal Property CGI and 3D architectural visualisation from your drawings. Interior and exterior CGI, street scenes, planning visuals and 360 CGI that let developers, architects and agents sell a vision before it is built.
- 2004
- Established
- 22+ yrs
- Industry experience
- From plans
- We work from your drawings
- UK & beyond
- Work remotely anywhere
- Photoreal
- Interior & exterior CGI
- Animation
- Flythroughs available
- Day & dusk
- Multiple lighting options
- 360° CGI
- Interactive walkthroughs
Twilight exterior CGI
Photoplan creates photorealistic Property CGI and 3D architectural visualisation for property developers, house builders, architects, estate agents, commercial property teams and interior designers. From a single hero exterior to a full suite of marketing and planning visuals, our CGI turns drawings into images buyers, investors and planning committees can understand at a glance.
Before construction begins, Property CGI is how modern schemes are marketed, consulted on and sold. Developers use architectural CGI to launch off-plan campaigns, fill brochures and websites, and present units on Rightmove and Zoopla while the site is still a cleared plot. Architects use the same visuals to communicate design intent, support planning applications and win client approval. Estate agents and sales teams use photoreal interior and exterior renders to generate enquiries long before a show home opens.
CGI is also a practical commercial tool. Photorealistic CGI reduces reliance on expensive physical show homes, lets you test multiple design and finish options from one 3D model, and gives overseas buyers confidence to reserve without travelling. Planning CGI helps committees and the public see scale, massing and street context clearly. 360 CGI tours and animations extend stills into interactive walkthroughs for marketing suites, touchscreen kiosks and VR headsets.
Established in 2004, Photoplan produces Property CGI remotely from CAD drawings, floor plans, elevations and specifications — delivering high-resolution stills and optional animation across the UK. Whether you need luxury Property CGI for a flagship apartment, house builder CGI for a multi-plot phase, or developer CGI for a commercial mixed-use scheme, we quote every project individually and work to the views, lighting and deliverables your campaign requires.
- 2004
- Established
- Photoreal
- Property CGI
- UK-wide
- Remote delivery
What you get
Property CGI done properly
Photoreal Property CGI from your drawings — interiors, exteriors, street scenes, planning visuals and 360 CGI for off-plan marketing.
Interior & exterior CGI
Photoreal Property CGI of finished interiors, exteriors, landscaping and street scenes.
Off-plan Property CGI
Market and pre-sell developments before construction with portal-ready renders.
From your drawings
We work from architectural drawings, CAD, materials and specifications.
360 CGI & animation
Interactive CGI tours, flythroughs and day/dusk lighting for every channel.
The fundamentals
Why does architectural visualisation matter?
Architectural visualisation matters because it lets developers and architects market a building before it exists. Photoreal Property CGI of interiors, exteriors and street scenes sells the vision, supports off-plan sales and gives buyers confidence in the finished result.
Sell the vision
Buyers see and feel a finished property long before construction completes.
Pre-sell off-plan
Market and reserve units off-plan, bringing revenue forward.
Show every option
Visualise finishes, layouts and unit types without building a show home.
Premium first impression
Photoreal imagery sets the tone for a premium development brand.
Any time, any light
Render the same view in daytime or dusk to suit the marketing.
No surprises
Accurate visuals leave buyers confident in exactly what they are buying.
Property CGI explained
What is Property CGI?
Property CGI is photoreal computer-generated imagery of real estate created from architectural drawings — the same discipline often called 3D architectural visualisation, architectural CGI or property rendering.
At its simplest, Property CGI answers a commercial question: how do you show a home, apartment block or commercial scheme that does not yet exist? Photography needs a finished building. Property CGI needs drawings. From plans, elevations, sections and specifications, specialists build a 3D model, apply materials and lighting, then render still images — and optionally animations or 360 CGI tours — that look like professional photographs of the completed place.
In the UK market, Property CGI services sit at the centre of off-plan marketing. House builders and residential developers use architectural visualisation to launch phases before show homes open. Commercial developers use it to let tenants and investors understand floor plates, facades and public realm. Architects use architectural rendering to communicate design intent to clients and planning authorities. Estate agents use real estate CGI when listing new-build stock that is still under construction. Interior designers use interior CGI to present furniture, lighting and material schemes before procurement.
Photorealism and trust
Photorealistic CGI is not about fantasy. Buyers, planning officers and investors expect the image to match what will be built. Accurate proportions, truthful materials, believable daylight and carefully handled landscaping create confidence. Poor CGI does the opposite: if glass, brick or tree planting looks wrong, people question the whole scheme. That is why Property CGI for marketing should be treated with the same care as photography — composition, lighting and finish quality all matter.
Photoreal Property CGI also supports specification storytelling. A luxury kitchen render can show worktops, appliances and joinery exactly as specified. A bathroom view can communicate tile, sanitaryware and lighting mood. Exterior CGI can show cladding, glazing ratios, balconies and how the building meets the street. When those details are right, architectural CGI becomes a sales and design tool rather than a mood board.
Benefits for property marketing
The first benefit is speed to market. Off-plan Property CGI lets a development appear on portals, social channels and sales gallery screens while foundations are still being poured. That shortens the gap between planning approval and cashflow from reservations.
The second benefit is cost control. A physical show home is expensive to fit out, staff and maintain — and it only shows one plot type. From a single 3D model you can produce multiple interior CGI views, alternative finish packages and several exterior viewpoints, then reuse those assets across brochures, websites, hoardings and investor decks.
The third benefit is reach. International buyers and remote investors cannot always travel to a muddy site. Photoreal 3D property rendering, paired with 360 CGI tours, gives them a credible way to understand layout, outlook and quality before they commit.
Where Property CGI is used
Property marketing CGI works wherever you need a finished-looking image of an unfinished scheme — from planning packs to portal listings and social campaigns.
Off-plan developments
Launch sales campaigns, reserve plots and present unit types while construction is months or years away.
Marketing brochures
Print-ready Property CGI for sales brochures, fact sheets and direct mail that look as finished as photography.
Developer websites
Hero exteriors, gallery interiors and lifestyle scenes that convert visitors into viewing appointments.
Rightmove listings
Portal-ready hero images that stop scrollers and communicate quality instantly on Rightmove.
Zoopla & portals
Consistent Property CGI across Zoopla, OnTheMarket and agency sites for every plot and phase.
Social media
Square and vertical crops, twilight hero shots and short CGI clips for Instagram, LinkedIn and paid ads.
Investor presentations
Board-ready visuals that explain massing, amenity and finish quality without a site visit.
Planning & consultation
Contextual architectural CGI for committees, neighbour letters and public exhibitions.
Planning and public consultation
Planning CGI helps non-specialists read a proposal. Street-level architectural visualisation shows height, setbacks and how a facade sits beside neighbours. Wider context views explain landscaping, parking and public realm. For planning committees and consultation events, clear images reduce ambiguity and keep the conversation focused on the actual design rather than abstract drawings alone.
Architect presentations benefit in the same way. Clients who struggle with plans often understand a photoreal exterior or furnished apartment immediately. That speeds design sign-off and reduces expensive late changes once construction is underway.
Investor and sales confidence
Investor presentations need more than aspirational language. Board members and fund partners want to see the product: entrance sequence, amenity spaces, typical apartments, street presence and night-time character. A coherent set of Property CGI views — day and twilight, interior and exterior — makes the investment case tangible.
For sales teams, the same assets become the backbone of the marketing suite: large-format prints, touchscreen galleries, brochure covers and portal heroes. When every channel shows consistent photoreal CGI, the brand feels intentional and the buyer journey stays clear from first click to reservation.
In short, Property CGI is the visual language of modern UK development marketing. It connects architectural visualisation with real commercial outcomes: faster awareness, clearer planning conversations, stronger off-plan sales and a premium presentation of homes that are still on the drawing board.
For developers & house builders
Why developers choose CGI
Developer CGI and house builder CGI exist to move decisions earlier — reservations, planning clarity and brand positioning — without waiting for bricks and mortar.
Faster sales cycles
Launch marketing as soon as drawings are stable — generate enquiries and reservations before practical completion.
Sell before construction
Off-plan Property CGI lets buyers reserve plots, apartments and commercial units while the site is still a work in progress.
Lower marketing cost
One CGI campaign can supply portals, brochures, hoardings, websites and social — reducing the cost per channel.
Replace costly show homes
Visualise multiple plot types and finish packages without fitting out several physical show homes.
Reach international buyers
Photoreal renders and 360 CGI tours let overseas purchasers assess quality without travelling to site.
Investor confidence
Board-ready architectural CGI explains product, amenity and street presence for funding and JV conversations.
Multiple design options
Test alternative facades, layouts and interior specifications from a single 3D model before locking the design.
Stronger planning packs
Support applications and committee presentations with clear contextual street scenes and accurate massing views.
For residential developers, Property CGI is often the difference between a quiet pre-launch and a fully warmed pipeline of buyers. For commercial schemes, the same approach helps agents lease space with confidence. And because Photoplan also delivers photography, floor plans, Matterport scanning and tours once a building exists, the CGI stage becomes the start of a continuous media journey rather than a one-off experiment.
Exterior CGI
Exterior CGI & architectural rendering
Exterior Property CGI presents facade, massing, landscaping and street context — the first impression buyers and planning committees form of a scheme.
Strong exterior CGI does more than show a pretty elevation. It explains how the building meets the pavement, how parking and landscaping work, and how materials read in daylight or at dusk. For off-plan campaigns, a hero exterior is usually the image that leads Rightmove, Zoopla, brochure covers and site hoardings.
We produce street scenes for contextual storytelling, detached house views for plot sales, apartment and commercial development exteriors for multi-unit schemes, and twilight CGI when warm interior light and evening atmosphere strengthen the brand.
Street scenes
Ground-level views that show how a home or block sits in its neighbourhood — vital for planning and portal heroes.
Detached houses
Plot-accurate house builder CGI with driveways, landscaping and kerb appeal that sells individual homes.
Apartment schemes
Facade, entrance and amenity exteriors that communicate scale, quality and lifestyle for multi-unit developments.
Commercial developments
Office, retail and mixed-use exteriors that help agents and investors understand presence and public realm.
Landscaping
Soft and hard landscape design rendered with seasonal planting, trees, paths and outdoor living spaces.
Twilight renders
Dusk and evening Property CGI that show warm interior light, facade lighting and premium night-time character.
Interior CGI
Interior CGI for homes, apartments & show homes
Interior Property CGI turns floor plans into furnished, lit rooms — so buyers experience kitchens, bathrooms, bedrooms and living spaces before construction finishes.
Empty shells and unmarked drawings rarely sell emotion. Interior CGI fills that gap with furniture, lighting and materials that match the intended specification. For luxury Property CGI, the difference is in the detail: how daylight falls across a worktop, how a bathroom mirror catches soft light, how a bedroom opens to a terrace. Those cues help buyers imagine living there — which is exactly what off-plan marketing needs.
We create interiors for detached houses, apartments, build-to-rent amenity spaces and CGI show homes. Where finish packages differ by plot type, alternative interior CGI sets can be rendered from the same model so sales teams can present choices clearly.
Luxury kitchens
Worktops, appliances, joinery and dining settings that sell the heart of the home.
Bathrooms
Spa-quality bathrooms and en-suites with accurate sanitaryware, tile and lighting.
Bedrooms
Master suites and secondary bedrooms styled to show scale, storage and outlook.
Living rooms
Reception spaces with furniture, flooring and window light that feel lived-in and premium.
Apartments
Typical unit types for apartment schemes — open-plan living, balconies and city views.
Show homes
CGI show-home interiors that replace or complement a physical marketing suite fit-out.
Furniture & staging
Curated furniture plans that help buyers picture lifestyle without empty-shell confusion.
Lighting & materials
Daylight, artificial light and material fidelity so finishes look true to specification.
Luxury kitchen CGI
Specification-led kitchen and dining visuals for brochure and portal use.
Bathroom CGI
Spa-like bathroom interiors that communicate quality of finish.
Living room CGI
Furnished reception spaces that help buyers picture everyday living.
360 CGI
360 CGI tours & immersive Property CGI
360 CGI turns architectural visualisation into an interactive virtual walkthrough — ideal for marketing suites, VR headsets, touchscreen kiosks and international buyers.
Still Property CGI creates desire; 360 CGI creates understanding. Buyers can look around kitchens, bedrooms and living spaces, move between rooms and grasp how a layout flows — all from a model built from your drawings. For developers selling off-plan, that interactivity often closes the gap between a brochure enquiry and a reservation.
Photoplan hosts immersive CGI tours that work on desktop and mobile, and can be presented in marketing suites, on touchscreen kiosks or through VR headsets at launch events. Combined with conventional architectural CGI stills, you get a complete off-plan storytelling toolkit. Explore our dedicated 360 CGI Tours service for tour-led briefs.
Interactive walkthroughs
Move room to room inside a fully computer-generated home before it is built.
VR headsets
Optional VR presentation for marketing suites and launch events.
Marketing suites
Large-screen and guided 360 CGI experiences for on-site sales teams.
Touchscreen kiosks
Self-serve exploration for visitors browsing plot types and finishes.
International buyers
Remote purchasers can explore layouts and outlook without travelling to the UK.
Still + motion toolkit
Pair 360 CGI with hero stills and short animations for a complete sales pack.
CGI 360 tours
Walk through a CGI show home
Still renders sell the vision — a CGI 360 tour lets buyers explore it. Step inside these fully computer-generated homes and move room to room before a single brick is laid.
Photoreal CGI 360 · Hosted on 360 Tours Studio
Open full screenMore live CGI 360 tours
Open each walkthrough full screen for the best experience — the same interactive CGI tours used on marketing suites, websites and portals.
Ultra-modern villa, Banús
Approach this ultra-modern Puerto Banús villa through its board-marked concrete entrance at dusk, then move inside to the double-height hall and courtyard. Every panorama is computer-generated from architectural drawings, so buyers can read the architecture, materials and lighting of a home long before it is built.
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Villa Anna
Walk through this photoreal CGI villa — interiors and outdoor living rendered from drawings before construction. An immersive room-by-room experience for off-plan marketing suites, websites and portals.
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Secret Close
An interactive CGI 360 tour of a residential scheme — explore rooms and layout before the homes are built. Ideal for showing buyers the finished product while the site is still under construction.
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Villa Henry
Immersive Property CGI walkthrough of a luxury villa, ready for marketing suites, websites and VR. Buyers can look around every space and understand the lifestyle long before completion.
Open full screenWe produce CGI stills and CGI 360 tours from the same drawings — so your scheme can look finished in every direction, not just a single hero view.
Planning CGI
Planning CGI for submissions & consultation
Planning CGI and architectural visualisation help officers, committees and the public understand proposals clearly — reducing ambiguity in drawings alone.
Planning submissions benefit from accurate, contextual imagery. Street scenes show height and neighbour relationships. Wider views explain landscaping, parking and access. Daytime and twilight options can demonstrate how a facade will read after dark. Used carefully, Property CGI supports — rather than replaces — the formal planning drawings.
For planning committees and public consultation events, clear visuals keep discussion focused on the actual design. Architect presentations likewise move faster when clients can see the intended building instead of interpreting linework. Tell us when visuals are for planning use and we will tailor viewpoint, context and annotation approach accordingly.
- Planning submission packs
- Planning committee presentations
- Public consultation boards
- Architect client presentations
- Contextual street scenes
- Massing and facade studies
Portfolio
Property CGI & architectural visualisation gallery
A substantial selection of real Photoplan Property CGI — exteriors, interiors, street scenes, twilight views and development overviews — each with descriptive context for buyers and search.
Contemporary home at dusk
Twilight Property CGI highlighting facade lighting and warm interior glow for premium marketing.
Detached new-build house
Daytime exterior architectural rendering for portal heroes and brochure covers.
Multi-unit development at dusk
Apartment CGI used for off-plan launches and investor overview decks.
Riverside townhouses at sunset
House builder CGI showing terrace rhythm, materials and waterfront setting.
Neighbourhood context view
Street-level Property CGI for planning consultation and contextual marketing.
Furnished reception space
Interior CGI that helps buyers picture everyday living and garden outlook.
Luxury kitchen and dining
Specification-led kitchen Property CGI for brochures and show-home alternatives.
Spa-quality bathroom
Luxury bathroom CGI communicating tile, sanitaryware and lighting quality.
Master bedroom with terrace
Bedroom Property CGI showing scale, finishes and outdoor connection.
London rooftop terrace
Lifestyle outdoor CGI for penthouses, amenities and urban schemes.
Modern work-from-home space
Interior CGI tailored to contemporary living and flexible room use.
Dining room to garden
Indoor–outdoor Property CGI that sells connection to landscaped amenity.
Kitchen opening to garden
Open-plan interior CGI for family homes and lifestyle-led campaigns.
London skyline apartment
Luxury Property CGI for high-end apartments and international buyer marketing.
Residential scheme overview
Wide exterior Property CGI for marketing suites, hoardings and phase launches.
Ultra-modern home at sunset
Dramatic exterior architectural CGI for brand-led developer campaigns.
Living and dining interior
Photoreal interior CGI showing flow between living, dining and kitchen zones.
Architectural facade detail
Exterior architectural rendering focused on materials, glazing and kerb appeal.
What we produce
Property CGI & architectural visualisation outputs
From a single hero render to a full suite of marketing assets — we produce exactly what your scheme needs.
Exterior CGI
Photoreal renders of the building, facade and landscaping in context.
Interior CGI
Furnished, styled interior visuals that sell the lifestyle.
Street Scenes
Contextual street-level views showing the scheme in its setting.
CGI 360 Tours
Interactive room-by-room walkthroughs rendered from your drawings.
CGI Animation
Flythroughs and animations for marketing suites and websites.
Day & Dusk Views
The same view rendered in different lighting conditions.
Our process
How does the Property CGI process work?
Our visualisation process has six clear stages: from drawings and 3D modelling through draft review and revisions to final delivery.
- 1
Receive drawings
You share architectural drawings, CAD, materials, finishes, branding and the views you need.
- 2
Build 3D model
We construct an accurate 3D model of the building, interiors and relevant surroundings.
- 3
Initial CGI draft
Materials, lighting and landscaping are applied; draft Property CGI views are prepared for review.
- 4
Client review
You review draft views against the brief — composition, finishes, context and lighting.
- 5
Revisions
Agreed changes are made until the visuals match the approved design and marketing intent.
- 6
Final delivery
High-resolution stills, and any animation or 360 CGI, delivered ready for print, web and sales suites.
Indicative pricing
Property CGI pricing
Starting prices below are a guide. Every Property CGI project is individually quoted to drawings, view count, complexity and deliverables.
Exterior CGI
From £295
Single photoreal exterior view
Interior CGI
From £295
Furnished interior room view
Street Scene
From £395
Contextual neighbourhood view
Twilight CGI
From £395
Dusk / evening lighting version
360 CGI
From £295
Interactive CGI tour starting point
Large developments
Quote
Multi-view / multi-phase packages
Final pricing depends on drawing quality, number of viewpoints, landscaping detail, animation or 360 requirements, revision rounds and intended use (marketing, planning or both). Share your pack via the quote form and we will confirm a tailored figure — no obligation.
Google reviews
Rated excellent by our clients
Estate agents, developers and homeowners have trusted Photoplan for over 22 years. Here is what some of them say on Google.
Excellent rating on Google Reviews
Read all reviews on Google“I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.”
“Ben took photos and a video of our penthouse and did an extremely good job. His photos are taken with great artistic skill and give an excellent impression of the space. By far the best property photographer we have come across — highly recommended.”
“Photoplan offer an amazing service that far exceeds traditional property photography. Highly recommended!”
“Absolutely brilliant service and beautiful professional pictures. Very professional and quick. I would recommend them to family and friends.”
“Ben is very experienced, diligent and knows what he is doing. I would highly recommend his services.”
“Prompt replies to enquiries, and the photos turned out really nice. Would definitely use again.”
Industries
Property CGI across residential, commercial & specialist sectors
From house builders to hotels, Photoplan delivers Property CGI and 3D architectural visualisation tailored to how each sector sells, leases and consults.
Residential Developers
Off-plan Property CGI for phases, plot types and amenity-led residential schemes.
Commercial Developers
Office, retail and mixed-use architectural CGI for leasing and investment.
Architects
Design communication, client presentations and planning visualisation support.
Estate Agents
New-build and off-plan listing CGI for portals and branch marketing.
Housing Associations
Clear visuals for affordable, shared-ownership and regeneration schemes.
Retirement Living
Lifestyle-led interior and exterior CGI for later-living communities.
Hotels
Guestroom, lobby and exterior CGI for brand launches and refurbishment schemes.
Student Accommodation
Cluster flats, studios and amenity CGI for PBSA marketing.
Build to Rent
Apartment and amenity Property CGI before completion for leasing campaigns.
A connected workflow
Part of the ReHub platform
Photoplan media plugs straight into ReHub — a connected suite of AI apps for HDR, editing, decluttering, staging and motion. One workflow, from capture to publish.
A connected workflow
The Photoplan + ReHub ecosystem
CGI markets a scheme before completion — then photography, video, Matterport and tours take over once it is built. One supplier across the whole development lifecycle.
Property CGI
Photoreal CGI from your drawings.
CGI services
Computer-generated property imagery.
Property Photography
Capture the completed development.
Floor Plans
Measured 2D and 3D plans.
Matterport Scanning
3D digital twins of built space.
360 Virtual Tours
Immersive tours of show homes.
360 CGI Tours
Interactive CGI walkthroughs.
Property Video
Films for completed schemes.
Virtual Staging
Digitally furnish completed units.
Digital Twin
Measured surveys & digital twins.
ImageMotion
Turn renders into motion.
Nationwide
Property CGI throughout the UK
Photoplan delivers Property CGI and 3D architectural visualisation across the United Kingdom. Because production is remote from your drawings, location is rarely a barrier — whether your scheme is in a major city or a regional market.
We regularly support developments and architectural practices working in and around London, Manchester, Birmingham, Leeds, Bristol, Cambridge, Oxford, Edinburgh, Glasgow and Cardiff — as well as projects elsewhere in England, Scotland, Wales and Northern Ireland. Drawings travel digitally; finished Property CGI returns the same way, ready for local sales teams, planning consultants and national portal campaigns.
- London
- Manchester
- Birmingham
- Leeds
- Bristol
- Cambridge
- Oxford
- Edinburgh
- Glasgow
- Cardiff
Get a quote
Tell us about your Property CGI project
Property CGI is priced per project. Share your requirements below and we'll reply with a tailored quote within one working day — no obligation.
Explore more
Related property media services
Pair Property CGI with the Photoplan services you will need once construction completes — or when you need measured plans and immersive tours alongside renders.
Frequently asked questions
Ready to visualise your development?
Tell us what you need — exterior or interior Property CGI, street scenes, planning visuals or 360 CGI — and we'll reply with a tailored quote within one working day.