Property Video Shot List for Estate Agents: What to Capture on Site
A useful property video is built from a disciplined shot list — not random walking footage. Here is what agents should ask for on the day.
Key Takeaways
- Plan the edit before you film — shot lists prevent waffle.
- You need hero clips for a 30–60s master and verticals for Reels.
- Smooth movement beats covering every cupboard.
- Film the same story your stills tell; video amplifies, it does not replace.
- Brief music/branding rules up front to avoid revision loops.
Random walkthrough video is why vendors think "video does not work". Disciplined shot lists are why some branches look constantly busy on Reels.
If you already know why video sells, this is the on-site checklist.
Before Anyone Presses Record
Confirm:
- Master length (usually 30–60s) + vertical cut-downs
- Brand intro/outro rules
- Music licensed / approved
- Must-feature moments (extension, view, garden)
- No-go rooms
- Same-day stills/tour also booked?
Use the spirit of how to brief a photographer.
Core Shot List
Exterior
- Approach / kerb-appeal hero (static + slow push)
- Front elevation wide
- Rear elevation / garden establish
Arrival and flow
- Front door to hallway
- Hallway into main living or kitchen-diner (the emotional arrival)
Key rooms (each)
- Stable wide
- Slow pan or lateral slide — not frantic
- One detail (fireplace, worktop, view)
Outdoor
- Patio lifestyle
- Garden depth
- View from key glazing (coastal/rural especially — waterside guide)
Optional premium
- Drone establishing moves
- Dusk exterior plates
- Twilight interior practicals
Edit-Led Thinking on Site
You are filming ingredients for:
- Portal master
- Vertical Reel
- WhatsApp teaser (first 3 seconds must hook)
That means you need thumbnail-strong frames, not only motion. Still photography should still carry the listing — video vs tour.
What to Skip
- Long cupboard interiors
- Shaky downstairs toilet tours
- Duplicate angles of the same wall
- Agent talking-head unless that is a deliberate brand series
Deliverables Checklist
- 16:9 master
- 9:16 cut-down
- Clean file naming with address
- Optional captions/version without music for paid ads
Social stills remain useful beside video — Instagram photo guide.
One Visit, Motion Included
Photoplan captures property video with photography packages across London and the UK. Contact us with your preferred master length and we will film to an edit plan — not a wander.
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Frequently Asked Questions
The Photoplan Team
Property Media Specialists
The Photoplan team produces property photography, floor plans, tours, video and CGI that help estate agents, developers and commercial clients market property beautifully.
Want video captured with photography in one visit?
Photoplan produces property video alongside photography and tours for estate agents across London and the UK.
Estate agents book through the app · One-off customers order in the shop · or contact us
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