Photoplan

360 Virtual Tours

Interactive 360 virtual tours for property marketing

Let buyers, tenants and investors explore a property online, move naturally between rooms and understand the layout before arranging an in-person viewing.

Estate agents book through the Photoplan app · One-off customers order online · Developers and commercial clients request a quotation · Bespoke VR campaigns — speak to the team

★★★★★

Google reviews
I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.
GGary Rosenthal· Verified Google review
Interactive 360 virtual tours of a property by Photoplan
360 virtual tours example

Photographic 360 · Multi-room villa

Open tour in a new window

  • 2004

    Established

  • 100,000+

    Properties captured

  • Next day

    Standard delivery

  • UK & worldwide

    Coverage

  • In-house

    Hosting platform

  • Mobile & VR

    Ready to view

Photoplan captures professionally branded 360 virtual tours for estate agents, developers and commercial clients across the UK. Each tour connects panoramic photography into an interactive experience that works on desktop, mobile and VR — hosted on our in-house 360 Tours Studio platform, with next-working-day standard delivery and flexible hosting suited to listing lifecycles.

Next day
Standard turnaround
4.9/5
Average client rating
100k+
Properties captured

What you get

Interactive property tours done properly

Professionally captured panoramas, room-to-room navigation, agency branding and flexible hosting — delivered ready to share.

Room-to-room navigation

Hotspots connect panoramas so viewers move through the property in a natural order.

Desktop, mobile and VR

Smooth browser viewing on phone, tablet and computer — with VR mode where supported. No app required.

Fully branded presentation

Agency logo, colours and contact details for a consistent professional experience.

Flexible hosting

Secure hosted links and embed codes, with pay-as-you-go or active-space options on 360 Tours Studio.

Interactive 360 virtual tour interface showing a property interior with navigation controls
  • Navigation hotspot
  • Room menu
  • Floor selector
  • Agency branding
  • Information point
  • Full-screen control
  • VR button
  • Floor plan control

The fundamentals

What is a 360 virtual tour?

A 360 virtual tour is a collection of panoramic images connected through interactive navigation points. Viewers can look around each room, move through the property and explore the space in their own order.

Each panorama is a full spherical image of a room or space. Hotspots link those panoramas into a logical route, so a buyer can look in every direction, move between rooms and build a clear sense of layout and flow — without specialist software. The tour opens in a browser on desktop, tablet or phone.

Unlike a slideshow, rooms stay connected. Unlike a property video, the viewer chooses the pace and path. A standard panoramic tour is not a full three-dimensional scan or LiDAR model — for measured digital twins, see Matterport scanning.

Why it matters

Why virtual property tours matter

A well-made 360 virtual tour helps viewers understand a property before visiting. It can support more informed enquiries, help overseas buyers explore remotely and keep a listing accessible outside office hours.

Understand the layout

Viewers see how rooms connect rather than viewing each photograph in isolation — especially useful for unusual or multi-level homes.

Explore remotely

Useful for relocating, overseas and time-poor buyers who need a clearer sense of the property before travelling.

Revisit the property

Buyers can return to the tour after a viewing to refresh their memory and compare options with family members.

Support informed viewings

Prospective buyers can arrive with a clearer idea of layout and condition, which may reduce unsuitable appointments.

Keep the listing open

While the tour is active, the experience remains accessible outside office hours for anyone with the link.

Strengthen the marketing package

Helps agents demonstrate a more complete listing alongside photography, floor plans and video.

The viewing experience

How viewers use a 360 virtual tour

Buyers and tenants control the pace. They open a link, look around each room and move through the property in their own order.

  1. 1

    Open the link

    Share a secure hosted link or embed — no app download required.

  2. 2

    Use any device

    Phone, tablet or computer. VR headsets are supported where enabled.

  3. 3

    Look around

    Drag or swipe to look in every direction within each panorama.

  4. 4

    Move between rooms

    Select hotspots to move through the property in any order.

  5. 5

    Switch floors

    Use floor selectors or menus where multi-level navigation is enabled.

  6. 6

    Go full-screen

    Open full-screen for a clearer immersive viewing experience.

Where enabled, viewers can also use a floor plan or room menu, enter VR mode, or join a guided live viewing with an agent. View live tour examples.

Live examples

See interactive property tours in action

Genuine Photoplan 360 virtual tours across residential, new-build and commercial property. Previews load first — interactive embeds start only when you choose to explore, so the page stays fast on mobile.

Woodhall Manor

Wedding venue

Explore this elegant wedding venue room by room — ceremony spaces, reception rooms and grounds — exactly as couples and guests would experience it on the day.

  • Venue navigation
  • Indoor–outdoor flow
  • Hotspot navigation
Open tour in a new window

Guild House — Penthouse

Penthouse apartment

A premium penthouse apartment — explore the open-plan living space, bedrooms and views exactly as a buyer would before booking a viewing.

  • Layout flow
  • Premium finish
  • Full-property coverage
Open tour in a new window

London High-End Apartment

Luxury apartment

A high-end London apartment — explore the living spaces, bedrooms and finish in detail, exactly as a prospective buyer or tenant would.

  • Detail viewing
  • Room linger time
  • Branded presentation
Open tour in a new window

New Build

New-build show home

A crisp new-build interior suited to show-home and completed-plot marketing. Tours like this help developers present units to relocating and overseas buyers who cannot easily attend in person.

  • Consistent presentation
  • Remote buyer access
  • Multi-device viewing
Open tour in a new window

Show Home Apartment

Show home

A new-build show home apartment — present units to off-plan, relocating and overseas buyers who cannot easily attend in person.

  • Developer marketing
  • Remote inspection
  • Shareable link
Open tour in a new window

How it works

How a virtual tour is created

From booking to hosted delivery, each panorama is professionally processed, connected into a logical viewing route and checked across desktop and mobile before delivery.

  1. 1

    Booking and property information

    Confirm address, access, property type, number of floors and whether exteriors, outbuildings or amenities should be included.

  2. 2

    Planning the tour route

    The operator plans panorama positions so viewers move naturally through the property without awkward jumps.

  3. 3

    Preparing the property

    Because a 360 camera records the whole room, decluttering, lighting and door positions matter more than for stills alone.

  4. 4

    Capturing each panorama

    Each viewpoint is captured carefully, with attention to mirrors, reflections, open doors and outdoor transitions.

  5. 5

    Connecting rooms and floors

    Hotspots and multi-floor navigation are placed so the route feels logical on desktop and mobile.

  6. 6

    Editing and colour correction

    Each panorama is professionally processed for consistent exposure, colour and clarity across the tour.

  7. 7

    Branding and quality assurance

    Agency branding, contact details and scene labels are checked, then the tour is reviewed across devices.

  8. 8

    Hosting and delivery

    The finished tour is hosted on 360 Tours Studio and delivered as a secure link and embed code — typically next working day for standard residential work.

What the operator considers on site

  • Where each panorama should be positioned
  • How viewers will move naturally through the property
  • Which rooms and spaces should be included
  • How to avoid awkward transitions
  • How mirrors and reflections should be handled
  • How doors should be positioned
  • Whether exterior areas should be included
  • Whether floor plans or aerial views are available

Deliverables

What is included in a 360 virtual tour?

Standard Photoplan-managed tours include professional capture, connected navigation, branding and a hosted link. Platform enhancements and bespoke VR campaigns are optional.

Standard inclusions

Features included with a normal Photoplan managed tour.

  • Professionally captured 360 panoramas
  • Room-to-room hotspots
  • Multi-floor navigation where required
  • Full-screen viewing
  • Mobile and desktop compatibility
  • Agency branding
  • Property information
  • Secure hosted link
  • Website embed code
  • VR viewing mode where supported

Optional enhancements

Available through upgraded tours, Studio features, additional media or bespoke setup — not every tour includes every platform feature.

  • Floor plan integration where supported
  • Aerial-view or exterior navigation where captured
  • Contact or enquiry buttons
  • Tour analytics where enabled on 360 Tours Studio
  • Guided live-viewing functionality where supported
  • Password protection or unlisted sharing where enabled
  • Branded and unbranded versions where requested
  • Bespoke Meta Quest / event VR campaigns

Compare formats

360 virtual tour vs Matterport, video, CGI and Street View

Choose the format that matches the brief. Photoplan produces panoramic tours, Matterport scans, property video and CGI 360 tours — none is universally better.

360 virtual tour vs Matterport

Both are interactive. A 360 tour uses connected panoramic photography. A Matterport scan builds a spatially captured digital twin with dollhouse and measurement workflows.

Comparison of 360 virtual tours and Matterport scans
Feature360 virtual tourMatterport scan
Primary formatConnected panoramic photographySpatially captured digital twin
Room-to-room navigationYesYes
Interactive viewingYesYes
Dollhouse viewOptional custom aerial navigation — not a true Matterport dollhouseYes
LiDAR or depth dataUsually noYes with supported cameras
MeasurementsLimited or not intended for technical useViewer measurements available
Point-cloud / E57 exportsNoAvailable as optional outputs
Outdoor captureOften straightforwardDepends on camera and conditions
Branding flexibilityHigh through 360 Tours StudioPlatform dependent
Hosting flexibilityPhotoplan and 360 Tours Studio optionsMatterport hosting model
Typical useProperty marketing and remote viewingMarketing, documentation and digital-twin workflows

Choose a 360 virtual tour when:

  • The main goal is property marketing
  • Branding is important
  • Flexible hosting is required
  • A lightweight browser experience is preferred
  • Outdoor and indoor scenes need to be mixed
  • You want a cost-effective interactive tour

Choose Matterport when:

  • A dollhouse model is important
  • Spatial measurements are required
  • Point-cloud or E57 outputs may be needed
  • Facilities or architectural workflows are involved
  • A more technical digital twin is required
Compare Matterport scanning

360 virtual tour vs property video

A virtual tour helps a viewer investigate the property. A video helps the agent present and promote it. Many premium campaigns benefit from both.

Comparison of 360 virtual tours and property video
Aspect360 virtual tourProperty video
PaceViewer controls the paceEditor controls the pace
PathViewer chooses which room to enterViewer follows a set sequence
InteractionInteractivePassive viewing
StrengthUseful for layout explorationUseful for emotion and storytelling
RevisitingCan be revisited room by roomBest watched from beginning to end
Best useStrong for remote qualificationStrong for social media and campaigns
DistributionHosted as an interactive experienceDistributed as a video file or link
Explore property video

Photographic 360 tour vs CGI 360 tour

Photographic 360 tour

Created by attending and capturing a completed or accessible location — existing homes, show homes, hotels, offices and completed developments.

CGI 360 tour

Created digitally from plans, drawings and design information — ideal for off-plan developments, unbuilt interiors and marketing before completion. CGI imagery should be identified as a computer-generated representation where appropriate.

Explore CGI 360 tours

360 virtual tour vs Google Street View

Photoplan tours are built for controlled property marketing. They can include client branding, tailored navigation and private or public sharing. They are not automatically published to Google Maps.

Google Street View is designed primarily for public place discovery. Private property marketing usually needs a different level of presentation and control. Photoplan is not affiliated with Google.

Preparation guide

Preparing a property for a 360 tour

A 360 camera records the entire room, so preparation is particularly important. People and pets should normally remain outside the capture area while each panorama is taken.

Whole property

  • Declutter all visible surfaces
  • Open curtains and blinds
  • Replace failed bulbs
  • Hide cables and chargers
  • Remove personal documents
  • Hide pet bowls and beds
  • Remove bins
  • Check mirrors and reflective surfaces
  • Keep doors positioned consistently
  • Store cleaning equipment

Kitchens

  • Clear worktops
  • Remove washing-up items
  • Hide tea towels
  • Remove fridge magnets where practical
  • Clean appliances and reflective surfaces

Bedrooms

  • Make beds carefully
  • Clear bedside tables
  • Hide laundry
  • Remove personal photographs where desired
  • Clear areas behind doors

Bathrooms

  • Close toilet lids
  • Remove toiletries
  • Fold towels neatly
  • Clean mirrors and shower screens
  • Hide cleaning products

Exteriors

  • Move vehicles
  • Hide bins
  • Sweep paths
  • Remove hoses and tools
  • Arrange garden furniture
  • Unlock gates and outbuildings that should be included

Final checklist

  • All lights on and failed bulbs replaced
  • Surfaces clear and beds made
  • Doors consistently open or closed
  • Sensitive items removed or concealed
  • People and pets clear of capture areas
  • Access confirmed for gardens and outbuildings

Trust & privacy

Privacy and security

Customers should remove or conceal sensitive items before capture. An unlisted tour is not the same as guaranteed privacy.

Where supported on 360 Tours Studio, tours can use password protection, unlisted sharing, and archiving or disabling of links when a property sells or lets. Retouching such as blurring faces, screens or registration plates can be discussed where needed — it is not automatic on every tour.

Review before capture

  • Personal information visible within rooms
  • Family photographs
  • Mail and paperwork
  • Computer screens
  • Security panels
  • Vehicle registration plates
  • Mirrors and reflections
  • Artwork and valuable possessions
  • Children’s information
  • Confidential commercial materials

Hosting explained

Virtual tour hosting explained

A virtual tour must remain hosted to stay accessible. Creating the tour and keeping it live are separate stages — when a tour is archived, viewers can no longer open it until it is reactivated.

Managed Photoplan tours are delivered as interactive hosted experiences, not downloadable files. Hosting periods depend on your agreement; after the included period, inactive tours may be archived. Archived tours can usually be reactivated — ask the team to confirm whether the same link can be restored for your account.

360 Tours Studio also offers flexible DIY hosting: pay-as-you-go credits while a space is live, or an active-space subscription for regular users who keep several tours online.

Pay-as-you-go hosting versus active-space subscription
AspectPay-as-you-goActive-space subscription
Best forOccasional toursRegular or high-volume users
Cost modelLinked to active usePredictable recurring capacity
LifecycleArchive when no longer neededKeep several spaces active
Portfolio fitNo unnecessary ongoing cost for sold propertiesEasier portfolio management

Where can a 360 tour be published?

Tours can typically be shared through estate agency websites, development websites, property microsites, email campaigns, social media, QR codes, digital brochures, sales presentations, Meta Quest viewers and direct links. Tours can be linked or embedded wherever the relevant website or portal supports external interactive content. Portal support and policies can change — check current requirements for Rightmove, Zoopla and other platforms before publishing.

  • Direct shareable link
  • Website embed code
  • QR codes & brochures
  • Meta Quest viewers

Remote viewings

Live guided virtual viewings

Where enabled on the platform, an agent can present a tour live — guiding the viewer through rooms, answering questions and covering several suitable properties remotely.

Guided virtual viewings differ from simply sending a tour link: the agent leads the exploration, can highlight features and can help overseas or relocating buyers compare options without every participant travelling between appointments.

Viewers typically join from a browser without needing a separate account for a standard viewing session. Exact invite and screen guidance tools depend on the current 360 Tours Studio setup — ask the team if live presentation is important to your workflow.

Useful for

  • Overseas and relocating buyers
  • Investors reviewing multiple units
  • Time-poor applicants shortlisting homes
  • Out-of-hours follow-up after an enquiry
  • Illustrative multi-property remote sessions

Showing several properties in one remote session is an illustrative scenario, not a guaranteed result — timings depend on the properties and questions raised.

360Tours Studio

Our platform

360 Tours Studio

Photoplan creates and hosts managed tours on 360 Tours Studio — our in-house platform for property marketing. The same software is also available for teams who capture and build their own tours.

Included in Photoplan-managed tours

Photoplan captures, builds and delivers the tour for you.

  • Tour creation and hosting
  • Agency branding
  • Room hotspots
  • Floor navigation
  • Contact details
  • Secure shareable links
  • Website embeds
  • Mobile viewing
  • VR viewing

Available to 360 Tours Studio users

Create or manage your own tours through the software.

  • Active-space management
  • Archiving and reactivation
  • Team accounts
  • Multiple brands
  • Analytics where enabled
  • Lead-capture features where enabled
  • Agent Mode / Venue Mode where available
  • Floor plan integration
  • Live guided viewing where supported

Photoplan managed service

Best for clients who want:

  • Professional on-site capture
  • Consistent quality
  • No equipment purchase
  • No editing or tour building
  • Next-working-day standard delivery
  • A complete service

360 Tours Studio DIY

Best for clients who:

  • Have their own 360 camera
  • Capture properties regularly
  • Want to build tours in-house
  • Need direct platform control
  • Want to manage several active spaces

These options are complementary. The managed Photoplan service remains the main booking route for most estate agents and one-off customers; Studio is for teams who prefer to create tours themselves.

Buyer exploring 360 virtual tours of a Marbella villa in a Meta Quest headset

Step inside in VR

Meta Quest VR property marketing

Compatible tours hosted on 360 Tours Studio can be opened in a Meta Quest headset. The viewer feels placed within each panorama and navigates between captured viewpoints — this is not unrestricted room-scale free walking through a geometric 3D model.

Tour codes can simplify access at events and sales suites. Branding can be incorporated where supported. Bespoke campaigns may require setup and ongoing service fees.

  • Property exhibitions
  • Overseas sales events
  • Development launches
  • Luxury-property presentations
  • Investor meetings
  • Sales suites
  • Hospitality marketing
  • Education and training
Explore bespoke VR campaigns

Beyond property

The same technology powers 360Worlds

The immersive 360 platform we use for property tours also powers 360Worlds — narrated educational worlds exploring Roman London, the Solar System, the human body and more.

HistorySpaceGeographyBiologyNatureScience
Explore 360Worlds Immersive learning for schools & beyond

Choosing a format

Types of virtual tour we produce

From interactive 360 tours to Matterport 3D scans and aerial capture — we match the format to the property and brief.

Estate agents

Virtual tours for estate agents

Consistent branded tours, app-based booking, flexible hosting and one provider for photography, plans and interactive viewings.

  • Consistent tour branding across branches
  • Remote property exploration for buyers and tenants
  • App-based booking for regular account work
  • Account pricing and regular invoicing
  • Photography, floor plans and tours from one supplier
  • Flexible hosting and archiving of sold or let properties
  • Multi-branch support and website embeds
  • Vendor-facing marketing value on instructions
  • High-volume booking workflows

Ready to book?

Estate agents book regular managed tours through the Photoplan app. New agencies can open an account with the team — account pricing is not published publicly.

Estate agent services

Developers

Virtual tours for property developers

Show homes, completed plots, marketing suites, apartment schemes, build-to-rent, shared ownership and multi-phase campaigns — plus CGI 360 tours for unbuilt units.

Photographic show-home tours

Capture an existing show home, completed plot or amenity spaces so overseas buyers and investors can explore before travelling.

  • Show homes and marketing suites
  • Completed plots and sample apartments
  • Communal areas and amenities
  • VR sales-suite presentations

CGI tours for unbuilt units

For off-plan marketing, a CGI 360 tour is created from plans rather than site photography — identify computer-generated imagery clearly where appropriate.

Commercial

Virtual tours for commercial property

Offices, retail, industrial, warehouses, hotels, restaurants, venues, schools, care homes, healthcare and flexible workspace — presented for remote inspection and marketing, not as measured surveys.

Potential benefits

  • Remote tenant inspection
  • Demonstrating scale and circulation
  • Showing amenities
  • Supporting relocation decisions
  • Reducing initial travel requirements
  • Presenting multi-site portfolios
  • Providing a useful visual record of condition at capture

A standard marketing tour is not a measured survey, inspection report or formal condition record. For technical documentation, see Matterport Scanning, Digital Twin and Measured Surveys and Commercial Property Services.

Request a quotation

Pricing depends on building size, complexity, number of panoramas and intended use.

Hospitality & venues

Virtual tours for hospitality and venues

Hotels, holiday accommodation, wedding venues, restaurants, conference spaces, leisure venues, care homes, student accommodation and event venues.

Visitors can explore bedrooms, suites, reception areas, restaurants, meeting rooms, gardens, spas, event spaces, accessibility routes and shared amenities before they book or enquire.

Hospitality photography and media

One-off customers

Virtual tours for landlords and private sellers

Homeowners, private sellers, landlords, Airbnb hosts, holiday-let owners and premium rental properties can order a professionally captured tour online.

  • Order online through the Photoplan shop
  • Prepare using the checklist above
  • Receive a hosted link and embed code
  • Share privately or publicly while hosting remains active
  • Add photography and a floor plan in the same visit

Property types

Suitable property types for 360 virtual tours

Every building has different capture priorities. These cards summarise what to highlight, common challenges and useful supporting services.

Apartments

Highlight:
Flow between compact rooms
Challenge:
Tight spaces and reflections
Support with:
Photography + floor plans

Family homes

Highlight:
Multi-floor living routes
Challenge:
Clutter and pet areas
Support with:
Plans + video

Luxury properties

Highlight:
Detail, light and proportion
Challenge:
Privacy of valuables
Support with:
Video + VR campaigns

Period homes

Highlight:
Character features
Challenge:
Narrow corridors and dark rooms
Support with:
HDR photography

New builds

Highlight:
Clean show-home finish
Challenge:
Incomplete plots nearby
Support with:
Drone + CGI options

Show homes

Highlight:
Consistent unit presentation
Challenge:
Staging and access windows
Support with:
Developer packages

Country houses

Highlight:
Indoor–outdoor connection
Challenge:
Outbuildings and grounds
Support with:
Drone photography

Student accommodation

Highlight:
Rooms and shared amenities
Challenge:
Occupied rooms
Support with:
Hospitality media

Build-to-rent

Highlight:
Amenities and apartment types
Challenge:
Multi-block coordination
Support with:
Development campaigns

Offices

Highlight:
Floorplates and circulation
Challenge:
Occupied desks and screens
Support with:
Matterport if measured

Retail

Highlight:
Customer journey through space
Challenge:
Stock and branding clutter
Support with:
Commercial services

Warehouses

Highlight:
Scale and loading access
Challenge:
Lighting and empty volume
Support with:
Drone + commercial

Hotels

Highlight:
Rooms, F&B and public areas
Challenge:
Guest privacy
Support with:
Hospitality packages

Restaurants

Highlight:
Atmosphere and table layout
Challenge:
Reflections and service hours
Support with:
Video + stills

Event venues

Highlight:
Flexible room configurations
Challenge:
Empty vs dressed spaces
Support with:
Venue Mode options

Schools

Highlight:
Facilities and wayfinding
Challenge:
Safeguarding and access
Support with:
Controlled sharing

Care homes

Highlight:
Communal and private areas
Challenge:
Resident privacy
Support with:
Unlisted hosting

Accessibility

Tour accessibility

A 360 tour cannot replace every accessibility requirement. Provide a text summary or conventional photography and floor plans alongside the interactive experience where practical.

  • Clear text labels in the viewer where supported
  • Sufficient contrast on controls where themed
  • Full-screen and mobile-friendly controls
  • Alternative descriptive content via listing copy
  • Accessible enquiry routes outside the tour
  • Motion-sensitive users may prefer stills or plans

We do not claim full WCAG compliance for third-party or embedded viewers unless independently verified for a specific configuration.

Image quality

Tour performance and image quality

Photoplan balances image quality, loading speed, mobile data usage and browser compatibility so tours remain usable on everyday connections.

Very high-resolution panoramas are delivered progressively so the viewer can start exploring without waiting for every pixel. Full-screen viewing remains available once the experience has loaded. The goal is a clear, responsive tour — not the heaviest possible file size.

Better together

Photography, floor plans and tours together

A 360 tour works hardest alongside professional photography and an accurate floor plan. Book them together and we capture everything in a single visit.

  • One property visit
  • Less disruption for vendors and tenants
  • Faster listing preparation
  • Consistent image style
  • Coordinated floor plan and tour
  • Simpler administration
  • One provider and one invoice
  • A more complete listing presentation

Potential packages

Package prices are shown in the shop or quotation — they are not hard-coded here so they stay current.

After delivery

Editing, corrections and updates

Needs change after a tour goes live. Distinguish production corrections from platform edits, recaptures and hosting changes.

Minor platform edits

Hotspot adjustments, room-name corrections, branding updates, hiding a scene or changing contact information — often handled in Studio or by the production team.

Recapture or new version

If the property is redecorated or materially changed, a new capture may be needed rather than editing old panoramas.

Archive and reactivate

Sold or let properties can be archived to stop active hosting use. Reactivation is usually possible — confirm link behaviour with the team.

Production errors are handled as quality corrections. Ongoing revision policies depend on the booking type — ask when you book if you need a specific change process.

Google reviews

Rated excellent by our clients

Estate agents, developers and homeowners have trusted Photoplan for over 22 years. Here is what some of them say on Google.

Excellent rating on Google Reviews

Read all reviews on Google
I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.
GGary RosenthalVerified Google review
Ben took photos and a video of our penthouse and did an extremely good job. His photos are taken with great artistic skill and give an excellent impression of the space. By far the best property photographer we have come across — highly recommended.
PPeter-Joseph HegartyVerified Google review
Photoplan offer an amazing service that far exceeds traditional property photography. Highly recommended!
PPaul O’ConnellVerified Google review
Absolutely brilliant service and beautiful professional pictures. Very professional and quick. I would recommend them to family and friends.
NNasreen ArifVerified Google review
Ben is very experienced, diligent and knows what he is doing. I would highly recommend his services.
EEmad IlyasVerified Google review
Prompt replies to enquiries, and the photos turned out really nice. Would definitely use again.
RRoy LawsonVerified Google review

Why Photoplan

Why choose Photoplan for 360 virtual tours?

An experienced UK virtual tour company with in-house hosting, nationwide capture and clear booking routes for every audience.

Established in 2004

Long-standing UK experience in interactive property tours.

100,000+ properties captured

Residential and commercial work at scale.

In-house 360 Tours Studio

Capture, branding and flexible hosting on our own platform.

Nationwide coverage

UK capture coordination; international work by arrangement.

Next-working-day delivery

Standard residential turnaround designed for active marketing.

Fully branded tours

Logo, colours and contact details for a consistent agency look.

Flexible hosting

Pay-as-you-go and active-space options suited to listing lifecycles.

One complete provider

Photography, floor plans, video and tours from a single booking.

Who we work with

Virtual tours for the property industry

Estate Agents

Branded tours, app booking and flexible hosting across branches.

Letting Agents

Help tenants explore remotely before arranging viewings.

Property Developers

Show homes, amenities and CGI options for off-plan buyers.

Housing Associations

Accessible online exploration for applicants and residents.

Build-to-Rent

Tour amenities and apartment types across large schemes.

Commercial Professionals

Present office, retail and industrial space to remote tenants.

Nationwide & worldwide

360 virtual tours across the UK

Photoplan coordinates virtual-tour capture across the UK — major cities, towns and surrounding regions. Multi-site work can be coordinated. International assignments may be available by quotation; travel or bespoke costs may apply outside normal coverage. Remote hosting lets viewers anywhere in the world access an active tour — that is not the same as guaranteed worldwide photographer coverage.

Pricing & booking

Pricing and booking routes

Pricing may depend on property size, number of rooms and panoramas, floors, exterior spaces, location, commercial complexity, branding, hosting model, optional platform features, VR requirements and additional photography or floor plans.

Estate agents

Book through the Photoplan app for regular account work. Account pricing is available — not published publicly.

One-off customers

Order a professionally captured virtual tour online through the Photoplan shop.

Developers & commercial

Request a tailored quotation based on building size, complexity and campaign needs.

Technical digital twins

Need measurements, point clouds or BIM outputs? Choose Matterport or measured surveys.

Book a 360 virtual tour

Estate agents with accounts should book through the app. One-off customers can order online. Current starting prices are shown in the shop at the time of order.

A connected workflow

Part of the ReHub platform

Photoplan media plugs straight into ReHub — a connected suite of AI apps for HDR, editing, decluttering, staging and motion. One workflow, from capture to publish.

Explore more

Related services

360 virtual tour FAQs

A 360 virtual tour is a collection of panoramic images connected through interactive navigation points. Viewers can look around each room, move through the property and explore the space in their own order — usually in a browser, without specialist software.

Let buyers step inside your next property online

Book a professionally captured 360 virtual tour for your next listing, development or commercial space. Photoplan provides nationwide capture, flexible hosting and immersive viewing on desktop, mobile and VR.

  • Established in 2004
  • Next-working-day standard delivery
  • In-house hosting platform
  • Nationwide coverage
  • Fully branded tours