The Top Five 360 Cameras of 2024 - Photoplan Bookings
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The Top Five 360 Cameras of 2024

Creating a comprehensive virtual tour is essential in today’s real estate market, and the correct 360-degree camera can make all the difference. Here’s an in-depth look at the top five 360 cameras that could revolutionise the way you showcase properties:

1. Matterport Pro2: The gold standard for professional real estate photography, the Matterport Pro2 stands out for its unparalleled image quality and 3D tour creation capabilities. It’s the preferred choice for high-end listings where only the best will do. It produces highly accurate floor plans and an immersive 3D experience unmatched by other cameras. However, its high cost and large size make it less accessible for casual users or those just starting out.

2. Ricoh Theta Z1: The Ricoh Theta Z1 is a formidable competitor to the Matterport Pro2, offering exceptional image quality and user-friendly operation. Its compact design and fast processing make it ideal for realtors on the go. While it doesn’t provide as detailed floor plans as the Matterport, it compensates with a more attractive price point, making it a great option for quality without the premium cost.

3. Insta360 One X2: The Insta360 One X2 is an excellent starting point for those entering the virtual tour market. It balances affordability and quality, producing satisfactory images for virtual tours. It’s compact and easy to use, though it may not perform as well in low-light conditions. Many real estate photographers favour it for its value and functionality.

4. GoPro Max: The GoPro Max is another camera better suited for video than 360 virtual tours but still offers good image quality. It’s known for its durability, which could benefit real estate agents frequently working on-site. It’s a cost-effective choice for those willing to compromise slightly on the quality of their tours.

5. Ricoh Theta SC2: The Ricoh Theta SC2 is a solid choice for real estate professionals. While not as detailed in reviews as its peers, it’s mentioned alongside these top contenders, indicating it’s a capable camera for creating real estate virtual tours. It likely offers a balance of affordability and quality, suitable for various real estate applications.

In conclusion, the best 360-degree camera for real estate will depend on your specific needs. If you demand top-of-the-line quality and are willing to invest, the Matterport Pro2 is the benchmark. For those looking for quality and ease of use at a more moderate price, the Ricoh Theta Z1 is a strong choice. Budget-conscious professionals or newcomers to virtual tours might prefer the Insta360 One X or GoPro Max. And for a reliable option that likely strikes a balance between cost and capabilities, the Ricoh Theta SC2 is worth considering. Each of these cameras brings something unique, ensuring a solution for every type of real estate professional out there.

Matterport 3D Scanning

Matterport System Overview


1. Technology and Equipment

  • 3D Camera Technology: At the heart of the Matterport system is its advanced 3D camera technology. These cameras capture high-quality, 360-degree images of a space.
  • Compatible Devices: Matterport supports a range of devices, from its own Pro2 3D camera to simpler solutions like smartphones with compatible apps.

2. Creating 3D Models

  • Scanning Process: To create a 3D model, the user conducts a physical walkthrough of the property, using the Matterport camera to capture a series of images.
  • Image Processing: These images are then uploaded to Matterport’s cloud-based platform, where they are automatically stitched together to create a seamless, three-dimensional representation of the space.

3. Cloud-Based Platform

  • Hosting and Management: The 3D models are hosted on Matterport’s cloud platform, allowing for easy access and management.
  • Collaboration Tools: Users can collaborate by sharing access to the 3D models, adding tags and notes, and even integrating other types of data.

4. Interactive 3D Tours

  • Virtual Walkthroughs: Users can create interactive virtual tours, enabling viewers to explore the space in a highly immersive way.
  • Dollhouse View: A unique feature where viewers can see a scale model of the space, providing a comprehensive overview of the layout.

5. Integration and Distribution

  • Embedding and Sharing: Matterport models can be embedded into websites or shared via links, making it easy to distribute to clients or stakeholders.
  • APIs and SDKs: For more advanced users, Matterport offers APIs and SDKs for integrating 3D models into other applications or platforms.

6. Applications and Use Cases

  • Real Estate: Used for showcasing properties in immersive detail, enhancing online property listings.
  • Architecture and Construction: Assists in project planning, documentation, and collaboration.
  • Retail and Hospitality: Enables businesses to offer virtual tours of their facilities to potential customers.

7. Advantages

  • High-Quality Visuals: Provides high-resolution imagery and a realistic representation of spaces.
  • Ease of Use: User-friendly interface and straightforward process for creating 3D models.
  • Accessibility: Accessible across devices, including VR headsets for a more immersive experience.

8. Challenges and Considerations

  • Internet Dependence: Relies heavily on internet connectivity for uploading and processing images.
  • Hardware Investment: While smartphone compatibility is available, optimal use may require investment in specialized cameras.


The Matterport system represents a significant advancement in 3D modelling and virtual tour technology. Its application across various industries showcases its versatility and effectiveness in enhancing the way we visualize and interact with physical spaces.

Exploring 360 Platforms for Use with 360 Cameras

360 cameras have revolutionised the way we capture and interact with photographic and video content, offering panoramic views and immersive 360 Virtual Tours. To effectively utilize this content, various 360 platforms provide unique functionalities. These platforms are essential for processing, editing, and displaying 360-degree photos and videos, catering to various industries such as real estate, tourism, education, and entertainment.

Key Features of 360 Platforms

  1. Image Stitching: Combining multiple images from 360 cameras to create a continuous panoramic view.
  2. Interactive Viewing: Allowing users to navigate through the 360 content by rotating, zooming, and clicking on interactive elements.
  3. Virtual Reality Integration: Offering compatibility with VR headsets for an immersive viewing experience.
  4. Social Media Integration: Facilitating easy sharing of 360 content on various social media platforms.
  5. Analytics Tracking: Providing valuable insights into how viewers interact with the content.

Popular 360 Platforms

  1. EyeSpy360: A leading platform for virtual tour creation, especially in real estate. It allows users to create high-quality, interactive virtual tours with ease. EyeSpy360 is known for its user-friendly interface and robust feature set, including virtual staging and live video chat tours.

  2. Google Street View: Ideal for businesses looking to enhance their presence on Google Maps. Users can directly upload their 360 content, improving their online visibility.

  3. Matterport: Highly regarded for creating detailed virtual tours and 3D models. It’s widely used in real estate, architecture, and interior design industries.

  4. Ricoh Theta 360: Tailored for use with Ricoh’s Theta camera series, this platform simplifies the process of editing and sharing 360 content.

  5. Kuula: Known for its straightforward interface, Kuula is extensively used for crafting 360 virtual tours, particularly in sectors like real estate and tourism.

  6. 3D Vista: Known for its comprehensive suite of tools for creating professional virtual tours. 3DVista offers a range of features including live panoramas, floor plans, and custom branding options, making it a favorite among professional photographers and businesses.

Choosing the Right Platform

When selecting a 360 platform, it’s important to consider factors like compatibility with your 360 camera, the specific purpose (e.g., real estate, personal use), ease of use, integration options with other tools, and the cost in relation to the features offered.

The Future of 360 Platforms

As 360-degree content gains popularity, these platforms continue to evolve, potentially integrating advanced AI-driven editing tools, better VR support, and more dynamic interactive elements.


360 platforms are crucial in unlocking the full potential of 360-degree content. They offer the necessary tools to create engaging, immersive experiences, whether for professional purposes or personal enjoyment. With ongoing technological advancements, these platforms are expected to become even more sophisticated, elevating the 360-degree content experiences

Real Estate Experiences: The Top Five 360 Cameras of 2024
Article Name
Real Estate Experiences: The Top Five 360 Cameras of 2024
Creating a comprehensive virtual tour is essential in today’s real estate market, and the correct 360-degree camera can make all the difference. Here’s an in-depth look at the top five 360 cameras that could revolutionise the way you showcase properties.
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Phtoplan Bookings


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