It may be an overused cliché, but when people say that a picture paints a thousand words, they are telling the truth – which makes images a powerful tool for property sellers.
Images are the starting point for you connection with most online house hunters, whose web surfing habits will likely have been honed to being instinctively led by aesthetics.
To put it another way…
PEOPLE CLICK ON PRETTY PICTURES!
Great Property Pictures Hook Online Audience
Getting someone to give your listing a second look as they trawl through page after page of search results really is winning the first battle in the property marketing war – and the best way to do this is by hooking their interest with a killer image or “Hero Shot”.
Pictures tell people more about your property at a glance than pages and pages of description could, a fact that is recognised by property selling professionals across the world.
“It’s one of the most important aspects,” said Mary Premtaj, a sales associate at Prominent Properties Sotheby’s International Realty in Franklin Lakes, New Jersey, USA.
She added: “That’s the one way for us to communicate with all these prospective buyers who start their searches on the Internet.”
Great Property Photography is “Imperative”
And with an estimated 90%+ of property searches now starting online, getting great property photography in place is imperative if you want your home to compete in cyberspace.
Photoplan believes that great photography is about giving your home an edge, not manipulating buyers.
“People are so media savvy these days, and they understand how their homebuying decisions can be affected by great interior images,” a spokesman said: “But this doesn’t mean they aren’t still susceptible to the power of a great shot!”