Estate agents and vendors shun professional property photography at their peril, as a survey confirms that those pictures are the “most essential tool” in any home selling strategy.
A poll of property marketing professionals revealed that 99% of them believe that photos are the essential part of the home selling package, with the power to attract the attention of potential purchasers.
Good Property Photography Firms Help Secure Sales
Industry insider Robert Larocca explained that while a photo may not be the key to closing a deal, it was certainly the best way of creating initial interest.
He said: “Buyers won’t buy the home based on the photos, and nor should they as you need to see the home itself, but a poor set of photos will ensure it’s the last on the list when they are hunting for the right home.”
Vendors Should Not Skimp on Interior and Exterior Imagery
It might seem like simple logic, but time and time again, we come upon examples of home sales where vendors or agents have skimped on the imagery, using self-shot images or photos taken by someone without the necessary industry expertise.
However, Larocca, who works in the Australian property sales industry, assured news.com.au that imagery was the most reliable way in which sellers could make their homes stand out from the competition, adding that their potential home selling power made professional property photos a great investment.