In the digital age, where 94% of property searches commence online, the significance of high-quality property photography in marketing your home effectively cannot be overstated. A cursory glance at online property listings across London and the UK underscores a stark reality: numerous properties are underserved by the quality of photographs chosen to depict them in online platforms and marketing materials.
For sellers intent on securing the optimal sale outcome, maintaining control over the visual representation of their property throughout the sales journey is paramount. This begins with setting clear expectations for property imagery from the outset.
Guidance for Sellers on Property Photography
Being proactive about how your property is presented to prospective buyers online involves overseeing both the creation and selection of images. Here are some valuable tips for sellers:
- Influence the Choice of Photographer:
- When selecting an agent to sell your property, inquire about their approach to photography. Some agents collaborate with professional property photographers, while others may opt for a more rudimentary approach, sending an employee with a basic camera. If you find yourself tied to an agent whose photography policy falls short of your expectations, consider arranging for professional photographs independently and provide these for inclusion in listings and marketing collateral.
- Allocate Sufficient Preparation Time for the Photoshoot:
- Avoid rushing into a photoshoot. Ensure your property is in prime condition by allocating ample time for tidying and cleaning. If you’re contemplating professional staging for your property, insist that photography appointments be scheduled post-staging.
- Heed the Photographer’s Expertise:
- Engaging a skilled property photographer typically means they bring a wealth of expertise. Embrace their suggestions; elements that might seem odd to you could translate beautifully through the camera lens. Trust their professional insight, but if uncertain, request that both your preference and theirs be photographed, granting you a choice upon reviewing the proofs. More often than not, the photographer’s recommended shots are the ones that truly captivate.
- Selectively Choose the Photographs:
- After the photoshoot, be involved in the selection process of the final images. It’s unnecessary to feature every room or area. Highlight the spaces that best showcase your property’s allure. This curated approach leaves room for potential buyers to discover more during actual viewings, drawn in by the enticing glimpses provided in your chosen photographs.