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Easy Pinterest Strategy for Estate Agents

Been hearing a lot about Pinterest? Wondering if it could benefit your agency’s property marketing efforts? The answer is probably YES – but only if you do it properly.

Research has revealed that “Home” is the most popular categorisation for “boards” on Pinterest, with 17.2% of all the boards on the site coming under this banner – making it a natual haunt for home sellers.

The beauty of Pinterest in the social media stakes for estate agents is the way in which it hones in on:

  • Imagery
  • Aspiration

As these are two key tools that every estate agent should be using to create interest in their homes for sale.

But if you are new to the site you might be wondering how to best leverage its power to help sell homes, so here at Photoplan we have put together a quick guide to what you should be pinning for property marketing purposes.

Pinterest Property Photography Board

As this social site gives you the opportunity to divide your content onto named boards, one of the most important boards an estate agent can create is one to showcase the homes on their books.

This board should be used to pin images of aspirational properties for sale.

Agents should not worry too much if the properties are sold as part of the importance of this board will be raising the profile of your agency.

Pinterest Home Improvement Board

Research has shown that Pinterest users value content that offers instructions on how to achieve something. With this in mind estate agents can put together a board pinning pieces that offer help and advice on home improvement methods to increase chances of a sale.

Pinterest Area Guide Boards

Estate agents covering specific areas can create boards offering interesting and aspirational information on their patch. Pin info on local restaurants, entertainment venues, open spaces, groups – any positive reflections on the area where agents sell homes can be collated here.

 

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