The Home Shaming Phenomenon and How it Can Help Sell Houses

The Home Shaming Phenomenon and How it Can Help Sell Houses

If you’ve been reading online magazine pages, or trawling social media sites this week the likelihood is you will have come across home shaming – where posts point you towards the property marketing materials for a home for sale with the intention of giving you a good...
“Home Movies” Sell Houses – the New Trend in Video Property Marketing

“Home Movies” Sell Houses – the New Trend in Video Property Marketing

There was a time when video property marketing consisted of the odd virtual tour or web video and videottes showcasing the bare bones of what a property has to offer. But in a world of weary consumers constantly bombarded with bog standard promotions for all kind of...
The FORMULA for the Perfect Pinterest Picture – Useful Info for Property Marketers

The FORMULA for the Perfect Pinterest Picture – Useful Info for Property Marketers

Tech geeks have spent a year researching what makes pictures popular on Pinterest and similar sites, and have come up with a formula for winning social media imagery, which estate agents and home sellers may be able to leverage to gain exposure for their properties....

Lifestyle Property Marketing? Remember to Make the Most of the Holidays

One of the latest trends in home sales is lifestyle marketing, where estate agents and private sellers attempt to sell the idea of a particular by giving insights and information on what life is like between its walls. Use Seasonal Social Cues Lifestyle marketing...