Should the Internet “Destroy” Estate Agents?

Should the Internet “Destroy” Estate Agents?

A recent article in The Spectator magazine claimed that the internet has the power to put an end to traditional estate agency – an end result the article’s author entirely endorses. But should we really allow the internet to wipe professional property marketers from...
How to Market Neighbourhoods – a Guide for Estate Agents

How to Market Neighbourhoods – a Guide for Estate Agents

If we asked you what estate agents do, you would probably tell us that they sell houses; but in order to be successful estate agents must also market neighbourhoods. “That’s a mighty big ask of an agent!” You might exclaim, but think about it. How can an agent sell a...
Video Property Marketing – Are You On Board?

Video Property Marketing – Are You On Board?

We all know that the process of falling for a property to purchase is very much led by visuals – from the thumbnail on an online listing, to the glossy property pictures to the virtual tour or video made available to the online audience – so why is it that we in the...
5 Strange Things That Could Help Sell Your Home

5 Strange Things That Could Help Sell Your Home

They say that when it comes to selling houses, there are only three things that matter: Location, location, location. The truth about property marketing is a little bit more complicated, however, with a wide range of factors helping to influence house hunters’...
Why Property Sellers Should Be Kind to Solicitors

Why Property Sellers Should Be Kind to Solicitors

Today is International Be Kind to Lawyers Day (We don’t make this up, it’s a real thing, with a website and everything – see: www.bekindtolawyers.com) so we thought we would take a look at what a good solicitor brings to the property marketing process! Yes, we know,...
Why We Think Property Marketing is FUN!

Why We Think Property Marketing is FUN!

Did you know today is “Don’t go to work unless it’s fun day”? We did! And yes, we are still here! That’s because we genuinely believe that property marketing is fun. We love our jobs creating amazing property marketing materials for some stunning spaces, so we thought...
5 Hobbies That Will Help Sell Your Home

5 Hobbies That Will Help Sell Your Home

Selling your home is a stressful experience, so it can be really helpful to take time out to do something that you enjoy to take your mind off of the property marketing process. And while some enjoy a round of golf or a few lengths at the local pool to unwind, other...
Can Virtual Tours Improve Your Clients’ Experience?

Can Virtual Tours Improve Your Clients’ Experience?

Virtual tours are a great tool for allowing people to explore an area without being on site, which has proven potential for property marketing. But virtual tour tech has applications above and beyond the world of selling houses, with the incorporation of online tours...