Why Estate Agents Should Optimise Property Images Online

Why Estate Agents Should Optimise Property Images Online

You already understand how important property images are when it comes to selling houses: Property images grab buyer attention. Professional property photos showcase a home’s unique appeal. Pictures of homes for sale complement verbal descriptions of homes and...
Discreet Property Marketing

Discreet Property Marketing

There’s a new trend in selling houses – discreet property marketing is, apparently, the way forward. There was a time when property marketing was all about reaching as many people as possible – agents created property web videos with a twist in the hopes...
Seeking Inspirational Estate Agents

Seeking Inspirational Estate Agents

The property marketing industry often gets a bad rap, as members of the press and consumers (and even sometimes industry insiders) perpetuate the stereotype of the uncaring estate agent with a sole focus on claiming commission. But those of us who work closely with...
Photoplan Headquarters have moved to St Katherine’s Dock

Photoplan Headquarters have moved to St Katherine’s Dock

Moving home or office is never an easy task but this move was especially great for Photoplan as we have now joined up to the community at Rainmakers Loft.  As we are now a fully cloud based business the move was super super easy. We simply picked up our computers and...
Are You Using Vine to Showcase Property Video?

Are You Using Vine to Showcase Property Video?

We live in a world of bites. Quick bites, sound bites and, thanks to video sharing apps such as vine, even video bites – which is why you need to be thinking about providing bite sized marketing content for your online audience. While traditional property video...
Looking to Let? Invest in Professional Property Photography

Looking to Let? Invest in Professional Property Photography

Looking to Let? Invest in Professional Property Photography Very often, when we talk about property marketing, we do so in terms of homes for sale, but most marketing methods are equally as applicable to rental properties – and in some cases, such as the use of...
3D Floor Plans Fast Becoming a Property Marketing Must-Have

3D Floor Plans Fast Becoming a Property Marketing Must-Have

Floor plans have long been a staple of any property marketing package worth its salt – and now 3D floor plans are becoming a fixed feature of more online property marketing. This week New York City property search portal Street Easy announced the launch of a...
Will Floor Plans Make or Break Your Marketing?

Will Floor Plans Make or Break Your Marketing?

How important are floor plans when it comes to property marketing? It’s not necessarily a question that you have ever asked yourself, but with the prevalence of online property marketing and a consumer bias towards visual media, it’s one you really should. Floor Plans...
Half a Million People Spend Christmas House Hunting

Half a Million People Spend Christmas House Hunting

Are you thinking about selling your house? Put off marketing your property by the idea that homes don’t sell in winter? Don’t be – there’s still plenty of people looking for the perfect property. Property marketing portal Rightmove received more than 500,000 visits on...
Is YOUR Property Photographer Ready?  

Is YOUR Property Photographer Ready?  

When you book a professional property photographer to come and shoot your home for marketing materials you really want to be sure that you are getting your money’s worth and that the expert will spend as much time as possible actually creating great images of your...
We Are Open 24 Hours a Day

We Are Open 24 Hours a Day

Open 24 Hours! “We are open 24 hours a day” – Well not really as that would just be silly, pointless and super expensive to run, but you can be ‘open’ in a virtual way.  The Google street view technology has evolved from the simple 360...