by Photoplan | Dec 3, 2016 | 360 Virtual Tours, News, Photoplan Products & Services, Technology
360˚ Photography & Virtual Reality experiences are the Next Frontier in advertising and are all the rage at the moment. All it took for this explosion of VR was for Mark Zuckerberg’s Facebook to purchase Oculus Rift for an alleged, $1,000,000,000. Then... 
by Photoplan | Aug 25, 2016 | 360 Virtual Tours, News, Technology
Over the last six months, we have seen a huge increase in demand for 360 Virtual Tours, this is quite amusing to us as we have been pushing 360’s for some time. Having been at the forefront of all things 360 Virtual Tours for the last ten years, its great to... 
by Photoplan | Aug 24, 2016 | Floor plans, News, Technology
Have you discovered the power of the 3D Interactive Floor Plan yet? No?. Then you could be missing out on digging up a truly innovative piece of property marketing gold. This innovation in property marketing can really boost your prospects in selling or letting any... 
by Jenni | Mar 24, 2016 | News
You already understand how important property images are when it comes to selling houses: Property images grab buyer attention. Professional property photos showcase a home’s unique appeal. Pictures of homes for sale complement verbal descriptions of homes and... 
by Jenni | Mar 8, 2016 | News
There’s a new trend in selling houses – discreet property marketing is, apparently, the way forward. There was a time when property marketing was all about reaching as many people as possible – agents created property web videos with a twist in the hopes... 
by Jenni | Nov 5, 2015 | Estate Agent News, News
The property marketing industry often gets a bad rap, as members of the press and consumers (and even sometimes industry insiders) perpetuate the stereotype of the uncaring estate agent with a sole focus on claiming commission. But those of us who work closely with... 
by Jenni | Oct 15, 2015 | News
Property sellers have long understood the importance of imagery in giving potential buyers access to the interior of homes for sale. From the earliest illustrations, to the photo affixed to the paper of particulars, through to the thumbnails of the results lists of... 
by Photoplan | Sep 9, 2015 | News
Moving home or office is never an easy task but this move was especially great for Photoplan as we have now joined up to the community at Rainmakers Loft. As we are now a fully cloud based business the move was super super easy. We simply picked up our computers and... 
by Jenni | Sep 8, 2015 | News
We live in a world of bites. Quick bites, sound bites and, thanks to video sharing apps such as vine, even video bites – which is why you need to be thinking about providing bite sized marketing content for your online audience. While traditional property video... 
by Jenni | Jun 2, 2015 | News
A new app hopes to help house hunters find their dream home with just a swipe, by taking the principle of dating app Tinder and applying it to a property marketing format. The app, called “Knocker” allows smart phone and tablet users to search for properties for sale... 
by Jenni | May 8, 2015 | Estate Agent News, Housing Market UK, How to prepare your home for property marketing and photography, Property Marketing, Property Photography, Rental market UK
Looking to Let? Invest in Professional Property Photography Very often, when we talk about property marketing, we do so in terms of homes for sale, but most marketing methods are equally as applicable to rental properties – and in some cases, such as the use of... 
by Jenni | Apr 13, 2015 | Estate Agent News, Housing Market UK
This week all the newspapers and property marketing news sites have been full of stories about how having a Waitrose supermarket nearby has a positive effect on house prices. Leaving aside the obvious chicken/egg debate, we decided that if there IS such as thing as... 
by Jenni | Mar 19, 2015 | Architectural Photography, Estate Agent News, News, Property Marketing, Property Photography
Ever considered the thought processes that go into a purchase? What is it that ticks that final mental box in your brain and gives your hand the ok to reach for the chequebook? Big brands know what it is, and that is why we buy. Which is why real estate website Inman... 
by Jenni | Feb 25, 2015 | Housing Market UK, Web Video
An attempt to create an innovative property video for an exclusive London development caused an outcry on the internet for evoking cult classic American Psycho. The video, created for property developer Redrow and released at the beginning of this year, echoes scenes... 
by Jenni | Feb 17, 2015 | Housing Market UK, How to prepare your home for property marketing and photography, News, Rental market UK
Landlords of rental properties should combine property photography with more traditional paperwork if they want to create an effective inventory system. Using a combination of property photography and traditional record keeping is a great way for renters, landlords... 
by Jenni | Feb 11, 2015 | News
Floor plans have long been a staple of any property marketing package worth its salt – and now 3D floor plans are becoming a fixed feature of more online property marketing. This week New York City property search portal Street Easy announced the launch of a... 
by Jenni | Jan 16, 2015 | News
How important are floor plans when it comes to property marketing? It’s not necessarily a question that you have ever asked yourself, but with the prevalence of online property marketing and a consumer bias towards visual media, it’s one you really should. Floor Plans... 
by Jenni | Dec 31, 2014 | How to prepare your home for property marketing and photography, News
It’s the time of year when people’s thoughts traditionally turn to the changes that they wish to make in their life – for many this can mean beginning to seek out a new home. If your resolution for 2015 is to be settled into a new property by the time the festive... 
by Photoplan | Dec 20, 2014 | News
Are you thinking about selling your house? Put off marketing your property by the idea that homes don’t sell in winter? Don’t be – there’s still plenty of people looking for the perfect property. Property marketing portal Rightmove received more than 500,000 visits on... 
by Jenni | Nov 12, 2014 | News
When you book a professional property photographer to come and shoot your home for marketing materials you really want to be sure that you are getting your money’s worth and that the expert will spend as much time as possible actually creating great images of your... 
by Jenni | Oct 22, 2014 | Estate Agent News, Innovative Property Marketing Ideas, News, Photography Tips and Tricks, Property Photography
It’s always the way, you’ve booked professional property photographers to shoot your home for sale, but the skies are grey and overcast, meaning your exterior shots will be drab and uninviting… right? WRONG! Did you know that one of the amazing things that an... 
by Jenni | Oct 16, 2014 | Architectural Photography, How to prepare your home for property marketing and photography, News, Property Photography
As camera technology improves and savvy consumers look for ways to cut the cost of selling houses, it can be tempting for property vendors to self shoot! But here we look at why employing a professional property photographer is still always a sound investment for home... 
by Photoplan | Oct 9, 2014 | 360 Virtual Tours, News
Open 24 Hours! “We are open 24 hours a day” – Well not really as that would just be silly, pointless and super expensive to run, but you can be ‘open’ in a virtual way. The Google street view technology has evolved from the simple 360... 
by Jenni | Sep 27, 2014 | News
Selling houses is a competitive business and vendors need to do everything in their power to give their property the edge on the competition… But a recent selling guide put together by estate agents shows that these days getting the edge is about more than just... 
