by Jenni | Nov 5, 2015 | Estate Agent News, News
The property marketing industry often gets a bad rap, as members of the press and consumers (and even sometimes industry insiders) perpetuate the stereotype of the uncaring estate agent with a sole focus on claiming commission. But those of us who work closely with...
by Jenni | Aug 18, 2015 | Estate Agent News, Innovative Property Marketing Ideas, Property Marketing, Web Video
Looking to sell a luxury property? Then you need to be extravagant about your marketing, according to industry insiders. Whether it is your property videos, your property viewings or your open house plan that you want to really capture the imagination of a potential...
by Jenni | Aug 14, 2015 | 360 Virtual Tours, Estate Agent News, Innovative Property Marketing Ideas
They are much maligned tech in many fields, with wearers having been dubbed “glassholes” by sneering peers, but smart glasses have the potential to revolutionise the way that we conduct 360 virtual property tours – so should you be using them? Benefits of Virtual...
by Jenni | May 15, 2015 | Estate Agent News, Property Brochures, Property Marketing
Descriptions of homes for sale are an essential part of property listings – but did you know that property marketing copy can be just a powerful as the pictures? While the focus of marketing a home (justifiably in our, slightly biased opinion!) often tends towards to...
by Jenni | May 8, 2015 | Estate Agent News, Housing Market UK, How to prepare your home for property marketing and photography, Property Marketing, Property Photography, Rental market UK
Looking to Let? Invest in Professional Property Photography Very often, when we talk about property marketing, we do so in terms of homes for sale, but most marketing methods are equally as applicable to rental properties – and in some cases, such as the use of...
by Jenni | Apr 21, 2015 | 360 Virtual Tours, Estate Agent News, Innovative Property Marketing Ideas, Property Video, Social Media Marketing, Web Video
Every property marketing professional knows that it is important that a home stands out from the crowd when view by potential purchasers, and one Dutch home sales company has taken this theory to the extreme, offering house hunters a white knuckle ride through one of...
by Jenni | Apr 13, 2015 | Estate Agent News, Housing Market UK
This week all the newspapers and property marketing news sites have been full of stories about how having a Waitrose supermarket nearby has a positive effect on house prices. Leaving aside the obvious chicken/egg debate, we decided that if there IS such as thing as...
by Jenni | Apr 9, 2015 | Estate Agent News, Home Staging, Property Marketing
The sun is out and we’ve all got our hopeful hats on, making this a great time to give your home for sale the once over and make sure it really is selling-ready for summer. When it comes to property marketing, we all hear a lot about kerb appeal, and when the weather...
by Jenni | Apr 3, 2015 | Computer Generated Imagery (CGI's), Estate Agent News, London Architecture and Property
It’s a move that seems, to most of us, counter intuitive. But the addition of imperfections to computer generated architectural visualisations is taking the discipline to a higher plane – or at least that is what one leading architect claims. While renderings of...
by Jenni | Mar 31, 2015 | 360 Virtual Tours, Estate Agent News, Property Video
4K Property Video Buyers looking for a new property from overseas will be helped in their search by high definition property videos, an industry insider has claimed. Entrepreneur Antony Waldorf told The Telegraph newspaper that interactive property videos with...
by Jenni | Mar 19, 2015 | Architectural Photography, Estate Agent News, News, Property Marketing, Property Photography
Ever considered the thought processes that go into a purchase? What is it that ticks that final mental box in your brain and gives your hand the ok to reach for the chequebook? Big brands know what it is, and that is why we buy. Which is why real estate website Inman...
by Jenni | Nov 25, 2014 | Estate Agent News, Photography Tips and Tricks, Property Photography
It’s the latest craze in property photography – aerial images shot with remote controlled flying machines, otherwise known as drones – but what can this elevated imagery actually achieve? According to Propertywire.com, drone photography is a media that allows property...
by Jenni | Oct 22, 2014 | Estate Agent News, Innovative Property Marketing Ideas, News, Photography Tips and Tricks, Property Photography
It’s always the way, you’ve booked professional property photographers to shoot your home for sale, but the skies are grey and overcast, meaning your exterior shots will be drab and uninviting… right? WRONG! Did you know that one of the amazing things that an...
by Jenni | Oct 4, 2014 | Estate Agent News, Online Estate Agency
It’s something that has been coming for the property marketing industry since the dawn of the internet – online estate agency could actually be a contender. While traditional High Street property marketing firms have managed to keep the cyber competition at bay for...
by Jenni | Sep 30, 2014 | Estate Agent News
It’s official, young people can’t afford to buy houses anymore. Or at least that is the conclusion of the latest survey by the National Association of Estate Agents, which reveals that under 30s are being squeezed out of the market. But what does this really mean for...
by Jenni | Sep 16, 2014 | Estate Agent News, Property Brochures
It’s the 21st Century way of doing business, everything is online – and yet, given the chance to peruse a hard copy of information 9 out of 10 estate agent clients will do exactly that. Which rather begs the question: Are you doing ENOUGH with your property brochures?...
by Photoplan | Sep 10, 2014 | Estate Agent News, News, Technology
Unless you are still stuck in the 1970’s, most Estate Agents across the land will be using digital technology as part of their Property Marketing strategy. If you don’t use a professional marketing company like Photoplan, then you will also probably have a...
by Jenni | Sep 2, 2014 | Estate Agent News, News, Property Marketing
Image Courtesy of Agency Express Recently councillors in one UK city placed strict restrictions on the boards traditionally used to market property for rent or sale – but if boards are on the way out, what other marketing methods should be used by those responsible...
by Jenni | Aug 6, 2014 | Estate Agent News, How to prepare your home for property marketing and photography, Photoplan Products & Services, Property Photography
We’ve been saying it for years, but it is nice to hear it coming from the mouths of other influential people in our industry – high quality photography is essential for selling houses. This week Andy Hatoum of property search engine Placebuzz went on the record with...
by Jenni | Jul 31, 2014 | 360 Virtual Tours, Estate Agent News
You know it, we know it – online virtual tours are a massively important property marketing tool. So it came as something of a surprise to us to discover a recent poll by local real estate site, Seattle Bubble, that indicated that more than three quarters of house...
by Jenni | Jul 29, 2014 | Estate Agent News, How to prepare your home for property marketing and photography, Property Marketing
The sun is shining and there is only one place to be – OUTSIDE! Which is why this week our thought have turned to exteriors, and the role that gardens and external features play in the property marketing process. It is easy to get so hung up on the spaces inside your...
by Jenni | Jul 27, 2014 | Estate Agent News, How to prepare your home for property marketing and photography, Property Marketing
This weekend the Guardian brought us a great little tongue-in-cheek article on How toTalk Like an Estate Agent, which did make us chuckle with all its property marketing clichés neatly packaged in one seven point piece. But it also made us think, about the words that...
by Jenni | Jul 23, 2014 | Estate Agent News, News, Online Estate Agency
Woah there! Before you take it personally, be assured this question is a hypothetical one – but with a serious agenda – you NEED to look at your website if you want to get the best out of it. In a world where every fleeting idea becomes an instant internet search (and...
by Jenni | Jul 13, 2014 | Estate Agent News, News, Unique Properties
A Scottish estate agency has proven the profession has both a sense of humour and a community spirit by listing a dolls house for sale to help raise money for a local charity. The staff at Blackadders in Dundee are currently marketing the ultimate in “bijou”...
