A firm offering solutions for property marketing professionals is encouraging estate agents to consider web video as part of their online identity, saying it offers the best chance of raising the profile of an estate agent.
According to property marketing website, RealEstateLeads4Realtors.com, using web video allows agents to create a connection with both buyers and sellers, gaining their confidence and securing them as clients.
Video Clips Help Convert Clients
Site owner Tom Parker explained: “Video is one of the best ways to convert online shoppers to actual real estate leads and new clients. There is no easier way to get a home buyer or seller to know you, like you and trust you than using online video to market yourself.”
The comments come as his company promotes an offer for US agents allowing property marketing firms to register for web video creation at a reduced cost – but Mr Parker is keen to point out that the medium is about promoting more than just your businesses.
Using Visual Media to Establish Authority Online
He explains that creating clips such as video area guides can establish authority within a local market and give agents an edge on the competition, saying: “Video can also show your clients that you are an expert in their neighbourhood and help you be the dominant real estate agent for the neighbourhood(s) of your choice.”
The company is also offering agents access to a free webinar titled “How to Use Video to Dominate Your Local Market” which can be accessed through their website.