Property marketing firm Strutt and Parker are to become the first UK estate agents to make the integration of smart sharing technology standard on their for sale signs.
The company has announced plans to introduce “smartboard” signs across its inventory of homes for sale, offering potential buyers instant access to a range of property marketing materials. The “smartboards”, which will be supplied by Kremer Signs, will be used in conjunction with traditional boards offering house hunters the opportunity to access information about the home for sale using the most up-to-date technologies on their smartphone handset.
QR Codes and NFC Chips to be Used for Property Marketing Purposes
The signs will feature prominent QR codes, which can be scanned with smartphones to download a portfolio of property marketing materials, as well as the latest NFC (Near Field Communication) chips allowing passers-by to simply tap enabled devices against the board to gain access to the same information. Property shoppers will be able to view property photography and floorplans on their mobiles, and can also send instant enquiries to agents if they are interested in viewing or finding out more about the home for sale.
Smartboards Offer House Hunters “Instant Access” to Information
Strutt and Parker’s head of digital marketing Kiersty Long said the new signs would be particularly useful in rural areas where homes for sale may not be visible from the roadside, allowing potential homebuyers touring the area instant access to images and information. She added: “This is remarkable, ground-breaking technology. We feel confident that it will open new doors in marketing our properties.”