Three Months of Record Highs for Average Asking Prices 

It might come as a surprise in the current climate, but figures from property marketing giant Rightmove have revealed that asking prices have reached a record high for a third consecutive month.

According to researchers from the home selling site, the average asking price for new sellers in June was a healthy £246,235 – up £2,476 on the previous month.

Record Prices for London and the South East

However, property marketing pundits were quick to issue caveats for vendors – explaining that the countrywide averages are being skewed by strong local markets in areas such as the capital and home counties – with regional price records having been set in London and the South East as well.

Rightmove director Miles Shipside explained that local markets would continue to dictate the actual prices achieved, and added that asking prices must be realistic if vendors hope to achieve a swift sale.

Property Market Remains Local

He said: “While the national average price of property coming to market has set new records in each of the last three months, sellers should not break out the bunting in celebration until they have done their homework. It remains a very local market ruled by property style and location.”

“Those who can afford to price realistically are selling, while those who are equity-poor are struggling to sell as they often have to price up to make any prospect of a move viable,” he added.

He also offered advice for vendors saying that careful positioning and good property marketing would help move homes.