The Five Do’s of using a Property Marketing Company
Naturally as a property marketing company ourselves, we will always advise on using a professional company to create your digital and printed marketing materials. But sadly many property professionals like Estate Agents choose to ignore this, as they think they can do everything themselves.
Providing a professional service estate agency service is hard work and needs your full attention. You may already have admin staff to help with the updating of your website, updating Rightmove & Zoopla and ensuring the misdescriptions act is adhered to. So why give yourselves the added task of trying to create stunning Property Photography, Floor plans, 360 Virtual Tours and Property Brochures?
We will outline the essential Do’s of the Property Marketing world.
Do ensure the company you use only employes Professional Photographers – Not all Photographers are created equal and this is true of property photography more so than all other photography disciplines.
Do Use Professional Floorplans – Again not all floor plans are equal, professional floor plans like the ones we produce are far superior than the ones you might create yourself online. If you’re not convinced then have a look at our floor plans portfolio.
Do Insist that the Property is Professionally cleaned and staged before any photo-shoot – This has come our attention over the years of photographing properties, not everyone seems to care or take as much pride in the home they are selling. So politely insist on a professional clean and maybe even a home stager to go in prior to any viewings and especially the photography shoot.
Do produce a beautiful property brochure for every property not just the higher value homes – Property in the UK is expensive full stop so make sure sure you don’t skrimp on the smaller lesser value homes. Those purchasers will want to upgrade the future and will probably keep the professinonally printed borchure as opposed to an awful print off in your office.
Do call us here at Photoplan to get a quote for Property Marketing services – Cheeky we know do we think we are the best so we are sure you will also agree. [email protected] – 0203 384 9512
We now cover Oxfordshire and Essex as well as the whole of Greater London. Have a look here