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Seller Uses Social Media Property Marketing to Create Buzz in Advance of Auction

An Australian home seller spotted the potential of social media property marketing and created a campaign in advance of the auction that he believes helped to push up the price.

Kurt Opray, who works as a social media specialist, decided to apply the rules of his work to his home sale – resulting in a sale at $135,000 over the property’s reserve price at auction.

Social Media Methods Help Homebuyers Connect

The social media savvy seller created a blog where he shared information about his home and lifestyle, and used a dedicated Twitter account to drive traffic to the blog.

Using his own knowledge of search engine optimisation, he selected Google-friendly platforms WordPress and Picasa to share information and images – ensuring that his output was prominently featured in the results of Google searches by those looking for homes in his area.

As a result of the online buzz, the auction attracted 30% more potential buyers than predicted, which helped to drive up the eventual sale price of the home.

Harnessing the Power of the Internet for Home Sales

His selling agent, Rob Elsom of Hocking Stuart Northcote was so impressed with the outcome that his agency is now investigating how to harness the power of social media property marketing in future sales.

“We’re now looking into how we can use the internet better ourselves,” he told the business website BRW.

A spokesman for the industry organisation, the Real Estate Institute of Victoria added that while online efforts can help boost a sale, buyers should always ensure that they have a qualified professional on board to guide them through the property marketing process.