UK Estate agents are being offered an easy form of international property marketing by FPS Property Junction.
The company’s innovative property portal is offering agents the chance to increase each property’s international exposure with a one stop approach to global property listings, reports myintroducer.com.
Solution to Combat Subdued Property Market
The new service is being offered to agents across the UK with the hope of helping them and their clients to overcome the subdued state of the property market, with remortgage rates currently outstripping new mortgage approvals according to figures from the Bank of England.
The property marketing database system allows agents to add details of homes for sale in the UK using an English language interface. The information is then filed in such a way that many potential purchasers across the world can search for properties using their own language.
With particulars and property photography going live across FPS Property Junction’s network of global property pages, available in 14 different languages, agents can reach a potentially lucrative international market with no need for additional investment in expensive translation services. The service can be used in conjunction with existing marketing methods such as social media promotions and 360 virtual tours.
The service is also expected to help UK agents improve their property marketing to the many UK residents who have moved here from overseas, allowing them to carry out property searches using their mother tongue and browse particulars and property photography from within their own comfort zone.
Property Innovation Offers International Reach
FPS Property Junction owner David Todd described the portal’s development as “unique” and said that the service represented an opportunity for property marketers to exploit a growth market in property sales. He added: “This is a unique global portal with international reach.”