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Property Photography More Important in a Stagnant Market

Homeowners struggling to sell their homes may need to take a second look at their property photography, according to an industry expert.

According to Larry Lohrman, the professional photographer behind the successful Photography for Real Estate (PFRE) blog, a downturn in the market places even more pressure on picture quality – prompting more and more homeowners to consider commissioning professional property photography.

In a blog post this week, which was aimed at reassuring property photography professionals concerned by the ongoing global downturn, Mr Lohrman explained that a stagnant market made professional pictures even more important.

Professional Property Photography Offers Sellers an Edge

He said: “Real estate photography gives an advantage to home sellers that use great photography. Having good marketing photography is a bigger factor in a down market than an up market!”

Here at Photoplan we are in agreement with Mr Lohrman that professional property photography can really give any home an edge over the competition – because we know how much effort and expertise goes into a home shoot.

Amateur Images are a “False Economy”

While some sellers may consider cutting costs by opting for self or agent shot images, this really is a false economy as they may be losing out on the leads that carefully created shots could generate.

Opting for professional property photography can help your home stand out from others in the area and will ensure that all spaces are shown off to their best possible potential.