Property Marketing Materials Providing Tabloid Scoops!
When estate agents and property owners put together property marketing materials they are very aware of their intended audience – potential property purchasers.
Every care is taken that detailed descriptions, professional property photography and carefully drawn site or floor plans will create as much appeal and attract as much attention as possible.
But one London property marketing firm got more attention than they bargained for this week when its glossy property brochure became the centrepiece of a tabloid story attacking the current UK government on one of the issues of the moment.
Property Brochure Takes Centre Stage
The property brochure, which is being used to market land for sale in Putney, was placed from and centre in an article in The Mirror about the government’s alleged ongoing sales of recreation grounds and playing fields – in spite of pledges to dispense with the practice in the wake of Team GB’s recent Olympic success.
Aerial Property Photography Used to Pinpoint Pitches
The tabloid newspaper used the aerial property photography featured on the typical property marketing print-out to pinpoint the exact location of football pitches once used by Olympian Fara Williams to hone her skills.
However it is unclear whether the property brochure is indeed the smoking gun it is billed as, since a closer inspection of the marketing materials reveals the closing date for the sale by tender to be back in May of this year, before the PM made his Olympic promise.