As the world celebrates International Women’s Day, the property marketing industry is asking why there are not more women agents out there.
According to the National Association of Estate Agents (NAEA), currently just a quarter of workers within the home selling industry are women, a figure that leading lights in the field believe can and should be improved upon.
Women Bring Understanding to Estate Agency
Recently there have been suggestions that women make better estate agents, and last year saw the launch of the country’s first ever female only agency Alexandra Rose in Essex – amid claims that women “understand household needs a lot better”.
And with the recent revelations from Zoopla that women drive most property moves, and are responsible for the decision to relocate in around 60% of cases, it seems surprising that there are not more female professionals in property marketing.
Balance Beginning to Shift?
NAEA president Wendy Evans-Scott called the figures “disappointing” and added that it is only in recent years that more women have begun to enter the industry.
She said: “Women obviously make up a large part of our customer base and most likely women are the ultimate decision makers when it come to purchasing a home. There is a lot to be said for having a balanced agency in terms of male and female agents and many organisations are waking up to this fact. Others still have a long way to go.”