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New online video tour channel launches

Joining a growing trend, HomeChannelITV.com has launched an online TV channel as a comprehensive platform for premium new homes for sale in Chicago, benzinga reports.

Builders are migrating to the channel to sell homes directly, using it as a low-cost “one-stop-shop”, the publication says. Meanwhile, buyers can view a range of homes using tools such as property videos, area guides and videottes.

It is increasingly the case that sellers are linking homes to video content, not only showing the house itself, but giving an insight into the local community. In this case, the video tours not only include new homes but examples such as how to remodel your home to enhance environmental efficiency.

The search process for a home can be defined by criteria such as location, product and preferences, according to the report, and then allows potential buyers to contact the builder of a property and view local information.