A third of online house hunters in NZ with access to a mobile internet device use it to access property details, new research has revealed.
A survey sponsored by Realestate.co.nz discovered that almost half (48%) of the online property seekers questioned owned an internet enabled mobile device, and one in three of those was using the technology to help with their house property search.
Gauging Property Marketing Potential
The insight is the first of its kind to be included in the Neilsen Real Estate Market Report, which has decided to include questions to help gauge the property marketing potential of mobile technologies for the first time in its six year history.
The figures indicate that a new generation of house hunter is taking advantage of the opportunity to view details, property photography and virtual tours online on the go – helping them fit house hunting into their busy modern lives.
Results Indicate Shift in Attitude
CEO of Realestate.co.nz Alastair Helm, whose own companies iPhone app has achieved more than 35,000 downloads since its launch in 2010, said the figures were not surprising and indicated a shift in attitude to accessing property marketing materials.
He added that those viewing online listings were also more likely to act on what they access: “”The options for researching property via mobile devices that have become available to consumers in the last year are making the home buying process more immediate and dynamic. Mobile phone users with Internet access don’t tend to do frivolous browsing for property. They are more likely to serious home hunters.”