A new app hopes to help house hunters find their dream home with just a swipe, by taking the principle of dating app Tinder and applying it to a property marketing format.
The app, called “Knocker” allows smart phone and tablet users to search for properties for sale or rent in the immediate area of their current location and, to quickly flick through properties and discard those that hold no appeal to them, seeing detailed information only for those properties that they swipe to express an interest.
App Offers Property Marketing Info on the Go
The format is one that will be familiar with users of the popular global dating app, Tinder, where singles trawl photographs of potential partners swiping right to indicate they are interested; meaning that the smart phone generation will likely find it an intuitive way of carrying out property research on the go.
The site uses information from property search portal Zoopla to provide users with up-to-the-minute local listings for perusal, meaning that house hunters can search property as they explore the areas they are interested in.
App Emphasises Importance of Property Photography
The development of the new property search app only serves to emphasize the importance of first impressions when it comes to selling houses online, and means that it is more important than ever to ensure that your property photography is up to scratch and fully representative of all that your home has to offer – after all, potential purchasers could now be swiping “yes” or “no” to your property based on a single image alone.
Choosing a Single Photo to Sell Your Home
If your home for sale is likely to be listed on Zoopla then it could well begin to appear in local search results on Knocker, which means that you need to consider the impression your chosen lead image could have on the swiping property searcher. Here are some tips to stand out from the crowed in a property search app setting:
Try a Teaser: Do you have a detail pic of a stunning feature in your home? Consider using this as a lead photo to tease the viewer and tempt them to investigate further (only try this if you have a really aspirational feature that will capture the house hunter’s imagination.
Twilights Highlight: If you are employing a professional property photographer as them about the possibility of twilight photography of your home, as images of well lit properties for sale have the potential to stand out in a swathe of daytime property shots.
Staging Sells: Home stagers know their stuff, and using furniture, fabrics and props can create a scene that is suggestive of a lifestyle – meaning that the images shot subsequently potentially have the power to appeal to a buyer on levels beyond the aesthetic. Consider employing a stager to set a scene in your home before your professional property photography shoot.