House hunters looking to splash out on property should be treated to a “Hollywood trailer experience” as part of the property marketing process, a US estate agent has asserted.
Commenting on the increasing popularity of the use of unmanned drones to shoot aerial property photography, estate agent Robert McArtor explained that the use of exciting new angles was all part of meeting the expectations of the buyer and convincing them to put in an offer.
In an interview with AviationPro, the property marketing professional said that he uses a quadcopter drone to create aerial imagery of homes for sale, because the technology helps him to create property sales materials that have a greater impact on the potential purchaser.
He said: “A buyer today wants to see a stunning Hollywood trailer experience – we have created the wow factor!”
Creating the Hollywood Trailer Experience for your Home Sales
If you are looking to sell a property, then you may want to give some consideration to how you can present potential purchasers with the aspirational advertising that McArtor is advocating.
While there may be a cost implication to going above and beyond the average run of the mill property marketing package, more and more property sellers are willing to invest in high end home marketing materials because they believe that their investments will pay off when they attract those big money offers.
Sellers looking to create a wow-factor property marketing package for their own home can choose from a range of elements to create a tailored introductory experience for potential buyers.
Professional Property Photography: While most estate agents these days recognise the value of professional property photography, home sellers can choose to literally go above and beyond and invest in aerial property photography to help sell houses. Here at Photoplan we can create property photo packages tailored to your need – just contact our photography team now to discuss your needs.
Property Video: Online video platforms are a powerful sales tool, and a bespoke property marketing video has the potential to reach a huge number of possible buyers for your home. Whether you are looking for a simple video tour, or prefer to create a lifestyle marketing clip to help sell your home, Photoplan can help – contact us now!
Interactive Virtual Tours: Like the 3D Hollywood Film Trailer, the true wow factor marketing package will be fully immersive – and that means including an element of interaction. Interactive virtual tours take the walk through a step beyond the ordinary – and we can help with their creation, just talk to our virtual tours team!
Online Property Marketing Elements: No 21st Century movie trailer ends without directing you online for more information, and the same should go for your property marketing. Hard copy home marketing materials as well as promotional pieces in any media should include directions to find out more online.