Back in May, Google announced a pilot scheme taking their Street View 360 virtual tours from the outside in. Now the pilot scheme is coming to an end and the internet giant is offering businesses the opportunity to apply for interior photography of their establishments to feature on the app.
Internet users are already familiar with the Street View format that allows them to take like-life 360 virtual tours of neighbourhoods – the technology is used daily for planning routes, checking out homes for sale or simply as a way of taking a cyber trip down memory lane.
Virtual Tours Allow Street View Users to Step Inside
But now users will not have to stop at the front door when wanting to check out stores, salons and restaurants, since 360 virtual tours of eligible establishments are now to be added to the global database, allowing street viewers to “step” inside for the first time.
Professional Photographers to Shoot Business Interiors
Business owners who hope to be included in the new feature have to submit an application and wait for selection. If chosen Google will send in professional interiors photographers to shoot the images need to create a 360 virtual tour of their premises. Businesses are asked to warn customers and neighbours about the shoot, although as with existing Street View shots faces will be blurred if they appear in images.
Google will retain all rights to the materials created, including the right to continue to offer it to user even if the business owner is unhappy with it.