Of all the ancient philosophies adopted by modern practitioners Feng Shui has been one of the most popular and enduring. So it comes as no surprise that the art has now been adopted by those in property marketing circles looking to give homes an edge on the competition.
Indeed, traditional home staging for property marketing purposes draws a number of its key principles from the practice of Feng Shui, with basic tenets such as keeping distracting clutter to a minimum and using lighting to enhance atmosphere being commonly used by stagers across the globe in preparation for property photography and viewings.
But there is more to Feng Shui than just space and light, as interior designer and property marketing professional Ginny Cassidy explains. In an article on the use of Feng Shui principles in home staging, Ms Cassidy explained that the key to creating a balanced home in Feng Shui terms was to control and promote the flow of energy through areas.
Using mirrors to reflect natural light, placing water features and aquariums in interiors and putting plants and furniture pieces in key positions can all help to create a positive vibes that will increase the vendors’ chance of achieving a sale.
Top Feng Shui Staging Tips
Declutter – remove unnecessary items and clear out cluttered areas to allow energy to flow. Employ this principle in both seen and unseen areas – don’t allow cupboards and cabinets to become repositories for junk as this can sap your own energy as well as endangering sales.
Illuminate – Use natural and artificial light to create a welcoming environment. Use windows and mirrors to their maximum potential and add pendants, wall lights and lamps as necessary to bring welcoming warmth to a space.
Soften – Feng Shui considers corners to be capable of sapping energy from a home, so think about dressing these with plants or pretty things. When arranging furnishings it is time to literally think outside of the box, shunning the traditional angular wall anchored arrangements and creating floating social set ups that allow energy, and conversation, to flow.