A survey of property marketing professionals has revealed that almost three quarters of the industry don’t recognise the importance of social media as a tool for their business.
According to the results of a poll carried out on behalf of Movoto.com, only 26% of estate agents felt that social media was an important source of business for their company – despite the fact that nine out of ten have some kind of social networking presence and around half maintain profiles on sites such as Twitter, Facebook and Google+.
Agents Missing Social Media Property Marketing Potential
The unsure attitude to the property marketing potential of social media sites is demonstrated by the agents attitudes to updating their online profiles with just over half (52%) of those who were registered with Twitter having actually used the site to share insights or information in the past month, and 31% of those with a Facebook page having left it untouched for a month or more.
Only just over a quarter (27%) of the property marketing professionals questioned said they maintained a blog, despite recent anecdotal evidence pointing towards the fact that engaging the online community could be one key to selling success. Indeed the level of shyness of social media amongst agents is surprising, considering 90% of all home searches are now believed to begin online.
Social Media and Internet Presence “Critical” for Estate Agents
Commenting on the findings a spokesman for Movoto.com explained that agents needed to recognise the importance of using new media marketing techniques alongside the traditional tried and tested tactics. He said: “Internet technologies are critical for agents.”