Like many industries, property marketing generally understands the importance of the internet to its core business.
However, where some estate agents lack is in the area of mobile access to their online content.
A recent blog post from digital marketing experts econsultancy takes a good look at how estate agents should approach mobile – and we would recommend all property marketing firms read it and take note!
eMarketing Experts Recommend Agents Improve Access to Images
We were particularly pleased to see that the informative article flags up the importance of giving property photography a good showing when accessed through a mobile device – since the idea of clients investing in our professional property imaging services, only to have the resulting shots displayed in a poor format is something that we would like to help clients avoid.
Estate agents considering investing in an upgrade of their mobile sites should remember that many potential purchasers may arrive at their property for the first time when accessing over a mobile connection, so the potential to make a great impact needs to be there at all times.
Property Marketing Content Should Be Easily Accessible “On the Go”
It also needs to be easily accessible and sensibly signposted to avoid the possibility of a consumer dropping out between the moment of interest and access to the information.
Econsulancy’s David Moth says: “If someone sees a house up for sale or rent and wants to know more then it’s a good idea to allow them to access the details there and then, otherwise they may forget to look up the information when they finally get home or to work.”