In the 21st Century, where a generation of homebuyers have grown up with the knowledge of mankind’s environmental impact, you might expect that sustainability and low carbon credentials would be the most desirable elements of a home for sale.
But a recent survey by What House magazine reveals that eco-homes lag far behind prestige properties when it comes to property marketing appeal.
Good Looking Properties Win Out in Poll
In the recent poll of magazine readers by this property sales periodical, it emerged that homes with green themes were third place runners up behind aesthetically pleasing traditional and contemporary properties.
While first and second place for Britain’s favourite homes were awarded to mansion conversions and city penthouses, carbon neutral and sustainable developments were preferred by only 12% of the survey’s respondents.
Combine Green Features with Fantastic Property Photos
The results of the survey, which asked respondents to select their favourite home types from a selection illustrated with glossy property photography, reveal just how easily an otherwise principled property hunter can be swayed in their choice by pure aesthetics – and illustrate the importance of combining green features with fantastic photos in order to sell sustainable homes.
Photoplan MD Ben Gutierrez commented: “While we all understand that green homes are the way forward, it is important that sellers of sustainable properties understand no home will sell on its eco-cred alone.
“Developers of sustainable properties must ensure that they are competitive in the open market, creating desirable interiors and ensuring that these are shot to their best advantage by professional property photographers like ours here at Photoplan.”