Do Women Make Better Estate Agents?
A debate has been sparked in the property marketing industry after the country’s first women only estate agency was launched.
Alexandra Rose Estates launched this month in Essex, offering a female-led women only property marketing option for homebuyers and vendors in the area. The company’s website explains that the business was launched in response to calls from clients on both sides of the property market who were looking for a “a female led, trustworthy and reliable approach to estate agency.”
Women Agents Show “Genuine Concern” for Customers
Speaking to reporters one of the women franchisees, Debbie Hunt, said that the agents working with Alexandra Rose Estates were hoping to have an effect on the “bad reputation” of the industry and explained that women working in the property marketing field were able to connect with clients needs on an emotional level and a felt genuine concern for their customers’ happiness.
Founded by estate agency marketing professional Christopher Wakely, the agency will be open to both male and female clients – all of whom he believes can benefit from a female approach when it comes to property matchmaking. “What women do is understand household needs a lot better,” he explained.
Opinion Divided over Role of Gender in Property Marketing Success
The new business opens at a time when women are climbing to the top of the field, with more than two thirds of winning sales offices at last years’ Estate and Letting Agent Awards being run by women bosses, compared to just over a quarter two years previously. And a straw poll of industry professionals taken by website Estate Agent Today last year revealed that opinion over the relevance of gender in the property marketing industry remained mixed, with some respondents listing the feminine qualities that aided those working in the industry and others adamant that competence was about individual approach rather than gender.