We all love using a little bit of colour to express our personalities in our properties – but when it comes to using photography for selling houses, vendors should remember that their choice of shades could influence opinion.
Do Colours Affect Photography for Selling Houses?
Before you book your professional property photography shoot, take a look at the colour choices in your home and compare them against our list below, to see what they might be telling potential purchasers about you and your property!
Here we have put together some information on colour psychology and how it can impact on the people’s experience of spaces – and ultimately on the appeal of a home for sale
What Paint Colour Choices Say About Your Home
RED: Shades of red can have a powerful effect on the emotions – which could evoke either a love or hate response in buyers. While the colour is associated with feelings of love, comfort and warmth, it can also denote anger and aggression so sellers should look carefully at how red spaces are dressed in order to send the right messages.
GREEN: Natural and calming – green is deemed to be a good colour for spaces where we tend to relax. Green spaces are believed to help promote health and the colour is also associated with fertility. Naturally cool, green works best in conjunction with warmer neutrals.
PURPLE: Purple hues are able to convey a feeling of luxury (purple is a colour often associated with royalty) as well as being closely associated with spirituality. Deep purple hues are a bold choice, and can be construed as artificial, so temper with a weaker complimentary colour.
BLUE: Blue has an obviously masculine energy by association, but is commonly described as a favourite colour. Blue is great for spaces that demand productivity such as studies and studios but should possibly be avoided in the kitchen and dining room as research has reveled it to be the least appetising colour. As blue hues have connotations with both cold and sadness, areas should be dressed with warmth and joy to create balance.
ORANGE: Orange is the colour of enthusiasm, it screams energy and youth – but this can also be construed as immaturity and frivolity. Done well it can look amazing, but do it wrong and your spaces will scream 1970s council house kitchen. Caution is advised.
PINK: Traditionally seen as a feminine colour, pink has the potential to emasculate and alienate a male market. However the hue is also recognised as having soothing and nurturing qualities, that can put a positive spin on some spaces.
GREY: You might think it is minimalist and industrial and terribly on trend, but while our intellectual selves will recognise this intention, our instinct will not. Grey is the colour of drab, and used alone it lacks confidence and saps energy. However, using grey to temper more powerful hues can be a success story in some spaces.
YELLOW: Often considered to be a cheerful choice, yellow is one of the most “demanding” colours of all – it demands the attention of people entering a room and can be tiring on the eye. Some research suggests that yellow spaces cause frustration, so try and use this as an accent only. While it is tempting to paint nurseries a unisex yellow, be aware that babies too can have negative reactions to this hue – some studies have shown they cry more in yellow spaces!
BLACK: Ominous and glamorous in equal measure – black spaces should only be attempted by a stylist! However, monochrome themes can be eyecatching and successful giving an impression of clean precision that some house hunters will connect with.
WHITE: Pure and fresh, white can make rooms feel bigger, lighter and airier. White conveys a real feeling of cleanliness, but sellers should beware of seeming sterile. If you commissioning photography for selling houses, make sure white spaces are fresh and mark free as dirtied white can make a home seem sullied.
BROWN: Earthy and reassuring, brown can bring a feeling of reliability into spaces. Think warm autumnal hues, or inspiration drawn from nature to bring a sense of constancy into a home. Beware of overdoing it though, or you’ll end up in drabsville.