by Jenni | Mar 24, 2016 | News
You already understand how important property images are when it comes to selling houses: Property images grab buyer attention. Professional property photos showcase a home’s unique appeal. Pictures of homes for sale complement verbal descriptions of homes and...
by Jenni | Mar 8, 2016 | News
There’s a new trend in selling houses – discreet property marketing is, apparently, the way forward. There was a time when property marketing was all about reaching as many people as possible – agents created property web videos with a twist in the hopes...
by Jenni | Nov 5, 2015 | Estate Agent News, News
The property marketing industry often gets a bad rap, as members of the press and consumers (and even sometimes industry insiders) perpetuate the stereotype of the uncaring estate agent with a sole focus on claiming commission. But those of us who work closely with...
by Jenni | Oct 15, 2015 | News
Property sellers have long understood the importance of imagery in giving potential buyers access to the interior of homes for sale. From the earliest illustrations, to the photo affixed to the paper of particulars, through to the thumbnails of the results lists of...
by Jenni | Sep 8, 2015 | News
We live in a world of bites. Quick bites, sound bites and, thanks to video sharing apps such as vine, even video bites – which is why you need to be thinking about providing bite sized marketing content for your online audience. While traditional property video...
by Jenni | Aug 18, 2015 | Estate Agent News, Innovative Property Marketing Ideas, Property Marketing, Web Video
Looking to sell a luxury property? Then you need to be extravagant about your marketing, according to industry insiders. Whether it is your property videos, your property viewings or your open house plan that you want to really capture the imagination of a potential...
by Jenni | Aug 14, 2015 | 360 Virtual Tours, Estate Agent News, Innovative Property Marketing Ideas
They are much maligned tech in many fields, with wearers having been dubbed “glassholes” by sneering peers, but smart glasses have the potential to revolutionise the way that we conduct 360 virtual property tours – so should you be using them? Benefits of Virtual...
by Jenni | Jul 15, 2015 | 360 Virtual Tours
360 Virtual Tours Encourage Tourists to Visit Britain & Travellers across the globe are being encouraged to “try before you buy” with 360 virtual tours showcasing some of the UK’s popular attractions. The new initiative from VisitBritain is aimed at...
by Jenni | Jul 6, 2015 | Home Staging, How to prepare your home for property marketing and photography
The sun is out, the holidays are on the way and the summer selling seasons is almost upon us, which means it’s time for a quick property marketing check to ensure you are ready for those warm weather house hunters! To help you ensure your property is ready for the...
by Jenni | Jun 2, 2015 | News
A new app hopes to help house hunters find their dream home with just a swipe, by taking the principle of dating app Tinder and applying it to a property marketing format. The app, called “Knocker” allows smart phone and tablet users to search for properties for sale...
by Jenni | May 15, 2015 | Estate Agent News, Property Brochures, Property Marketing
Descriptions of homes for sale are an essential part of property listings – but did you know that property marketing copy can be just a powerful as the pictures? While the focus of marketing a home (justifiably in our, slightly biased opinion!) often tends towards to...
by Jenni | May 8, 2015 | Estate Agent News, Housing Market UK, How to prepare your home for property marketing and photography, Property Marketing, Property Photography, Rental market UK
Looking to Let? Invest in Professional Property Photography Very often, when we talk about property marketing, we do so in terms of homes for sale, but most marketing methods are equally as applicable to rental properties – and in some cases, such as the use of...
by Jenni | Apr 21, 2015 | 360 Virtual Tours, Estate Agent News, Innovative Property Marketing Ideas, Property Video, Social Media Marketing, Web Video
Every property marketing professional knows that it is important that a home stands out from the crowd when view by potential purchasers, and one Dutch home sales company has taken this theory to the extreme, offering house hunters a white knuckle ride through one of...
by Jenni | Apr 13, 2015 | Estate Agent News, Housing Market UK
This week all the newspapers and property marketing news sites have been full of stories about how having a Waitrose supermarket nearby has a positive effect on house prices. Leaving aside the obvious chicken/egg debate, we decided that if there IS such as thing as...
by Jenni | Apr 9, 2015 | Estate Agent News, Home Staging, Property Marketing
The sun is out and we’ve all got our hopeful hats on, making this a great time to give your home for sale the once over and make sure it really is selling-ready for summer. When it comes to property marketing, we all hear a lot about kerb appeal, and when the weather...
by Jenni | Apr 3, 2015 | Computer Generated Imagery (CGI's), Estate Agent News, London Architecture and Property
It’s a move that seems, to most of us, counter intuitive. But the addition of imperfections to computer generated architectural visualisations is taking the discipline to a higher plane – or at least that is what one leading architect claims. While renderings of...
by Jenni | Mar 31, 2015 | 360 Virtual Tours, Estate Agent News, Property Video
4K Property Video Buyers looking for a new property from overseas will be helped in their search by high definition property videos, an industry insider has claimed. Entrepreneur Antony Waldorf told The Telegraph newspaper that interactive property videos with...
by Jenni | Mar 19, 2015 | Architectural Photography, Estate Agent News, News, Property Marketing, Property Photography
Ever considered the thought processes that go into a purchase? What is it that ticks that final mental box in your brain and gives your hand the ok to reach for the chequebook? Big brands know what it is, and that is why we buy. Which is why real estate website Inman...
by Jenni | Feb 25, 2015 | Housing Market UK, Web Video
An attempt to create an innovative property video for an exclusive London development caused an outcry on the internet for evoking cult classic American Psycho. The video, created for property developer Redrow and released at the beginning of this year, echoes scenes...
by Jenni | Feb 17, 2015 | Housing Market UK, How to prepare your home for property marketing and photography, News, Rental market UK
Landlords of rental properties should combine property photography with more traditional paperwork if they want to create an effective inventory system. Using a combination of property photography and traditional record keeping is a great way for renters, landlords...
by Jenni | Feb 13, 2015 | 360 Virtual Tours, Architectural Photography, Computer Generated Imagery (CGI's)
It’s a technology best known for its uses in the design and property marketing fields, but recently architectural visualisation really took a step into the unknown when artist James Bridle decided to use it to circumnavigate rules and regulations designed to keep the...
by Jenni | Feb 11, 2015 | News
Floor plans have long been a staple of any property marketing package worth its salt – and now 3D floor plans are becoming a fixed feature of more online property marketing. This week New York City property search portal Street Easy announced the launch of a...
by Jenni | Jan 16, 2015 | News
How important are floor plans when it comes to property marketing? It’s not necessarily a question that you have ever asked yourself, but with the prevalence of online property marketing and a consumer bias towards visual media, it’s one you really should. Floor Plans...
by Jenni | Dec 31, 2014 | How to prepare your home for property marketing and photography, News
It’s the time of year when people’s thoughts traditionally turn to the changes that they wish to make in their life – for many this can mean beginning to seek out a new home. If your resolution for 2015 is to be settled into a new property by the time the festive...
