Estate agents are lining up to add their voices to the growing chorus of praise for selling with the help of social media platforms.
With the vast majority of home searches now beginning in cyber space, property marketing professionals are working hard to secure their share of the online audience.
Savvy Salespeople Pay Attention to Online Presence
With huge numbers of potential clients regularly using sites such as Twitter, Facebook and Google+ as the base for their internet interactions, savvy salespeople are paying close attention to their online presence, and taking a pro-active stance when it comes to social media sharing.
Estate agents who have already tapped the potential of the social media sphere explain that the combination of industry expertise and an active, credible internet presence is winner when it comes to precision property marketing.
Estate Agents Embrace Social Media Methods
Speaking to The Independent this week, Sarah Brown from online property marketing giant Rightmove explained: “Social media, far from posing as a threat to estate agents, has been embraced by them. Estate agents see this as a great opportunity to engage with future customers within an open forum. There are approximately 2,500 corporate and independent estate agents on Twitter for example.”
One agency which has placed itself in the vanguard of the shift into cyberspace and adoption of social media property marketing is Knight Frank, whose spokesman John Williams explained that decisions to use apps to engage the online audience as the technology emerged had paid dividends – with 50,000 people having already downloaded their search tool the iPad and iPhone.
He added: “We talk to our customers through Twitter and our staff now find vendors through LinkedIn.”