The UK’s fastest growing independent estate and lettings agent  Hunters UK has this week launched their brand new property marketing website – which is designed for optimum performance with social media platforms.

The home selling and rental agency, which has more than 100 estate agent branches across the country in locations including York, Manchester and London have decided to launch their own site to rival property search giants Rightmove and Zoopla.

Transmedia Marketing for Property

As well as the great website features including easy navigation and super-fast load times, the estate agency is hoping that their trailblazing transmedia marketing approach – building a site specifically  designed to perform well in social media and mobile applications.

The company teamed up with leading digital marketers MySocialAgency to create the groundbreaking site which they believe fulfils the needs of the modern online searcher in a  way that other home search sites cannot.

Social Features on Property Search Site

Map locations, for example, will be exact, unlike on other sites where mapping is carried out according to postcode leaving room for error, while social features including a notes function, alerts and saved searched are also available.

A spokesman for the company explained: “The new site is dynamic and intuitive and is designed not only to help buyers find a property for sale or to let quickly and easily, but to also give sellers as much online exposure as possible, when coupled with the social media campaign.”