Floor plans have long been a staple of any property marketing package worth its salt – and now 3D floor plans are becoming a fixed feature of more online property marketing.

This week New York City property search portal Street Easy announced the launch of a partnership with US 3D floor plan providers Floored to add three dimensional property floor plans to listings for homes for sale and to rent in the Big Apple.

Property Portal Offers 3D Floor Plans

The popular property marketing website is rolling out 3D floor plans as a property marketing option for single floor properties listed on the site (a subsidiary of property sales giant Zillow).

General Manager of StreetEasy, Susan Daimler explained that the city was getting the option before others due to the unique nature of online house hunting in NYC, where more than 50% of all listings are provided with a floorplan.

Floors Plans are “Critical” Says Property Marketing Pro

According to an article on Virtual Strategy, Ms Daimler said: “Floor plans are a critical part of the New York City home shopping experience […] It’s important to know the proportions of bedrooms, where the kitchen is located and imagine how you can flow from one room to the next. Only a floor plan can give you this vantage point.”

The new style floor plans, which will be provided to customers willing to pay a listing premium, will be created automatically from the two dimensional floor planning information provided and will be made available to house hunters browsing New York City property across a range of platforms from desktop to mobile.

Three Dimensional Floor Plans Allow for Greater Exploration

The enhanced floor plan imagery will allow users to explore the available space more in depth than its 2D floor plan counterpart, as well as offering the option of shifting perspective to gain a better understanding of layouts and flow.

“The model will help shoppers fully understand how rooms flow into each other…” Daimler told the Real Deal.

More Companies Roll Out 3D Floor Plan Listings

The move marks a shift towards the provision of interactive and immersive property marketing materials in an increasingly competitive online property market – as a number of property portals across the globe including Newhome.ch and Diakrit roll out the incorporation of 3D floorplan models to a great or lesser extent in their online marketing and StreetEasy bosses concede that the addition of greater interactivity for property listing floor plans in the future is a real possibility.

According to Inman “It’s highly possible that StreetEasy will later upgrade its 3D floor plans to 3D models if the 3D floor plans engage users as much as anticipated.”

Photoplan Offer Excellent Floor Plan Packages

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