Did you think marketing your home was all down to your agent?
You know your home better than anyone, meaning you are well placed to get involved in the property marketing process.
While your estate agent is as interested in selling your home as they are in selling ALL of the properties on their books – your only concern is selling you property – so why not put your enthusiasm into action and see if YOU can speed up that sale!
1 – Focus on Features
You know those little things in the house that make you smile everyday – even though you’ve lived there for ages? YOU are the only person who knows about them – so make sure you tell the world! Point them out to your professional property photographer, ensure the agent includes them in the listing and make sure they are spotted during showings.
2 – Lifestyle Marketing
Is your home so much more than bricks and mortar? Will moving into it change the buyer’s life for the better? How? If there are important lifestyle elements on offer along with your property you need to publicise them. Good ways of doing this include:
- Video Area Guides
- Personally Prepared Info Packs
- A Blog
3 – Market Research
If you want to be a successful seller you need to know your market. Find out WHO is buying in your area, and tailor your home to their tastes. Are homes being snapped up by downsizing baby boomers? Maybe that nursery needs to go neutral so they can see it as a study. Is the area popular with student landlords? Make it clear that additional public rooms could easily convert to bedrooms and so on.
You are the only person who cares as much as you do about selling your home, and YOU have the power to create a seling campaign that really plays on its strengths – from choosing quality property photography to bringing a personal touch to tours – you could be the difference in your own property marketing process.
4 – Spread the Word
Your network can be a powerful tool in marketing your home. Let friends, family, and colleagues know that you are selling and ask them to spread the word. Post about your home on social media and online forums. Attend local events and mention your home to anyone who asks about your living situation. The more people who know about your home, the more likely it is that the right buyer will come along.
5 – Be Flexible
While you may have a specific price in mind for your home, it’s important to be flexible and open to negotiation. Work with your agent to understand the market and adjust your price accordingly. Consider offering incentives such as paying for closing costs, offering a home warranty, or including furniture in the sale. Showing that you are willing to work with potential buyers can make your home more attractive and speed up the selling process.
In conclusion, while your agent is an important part of the selling process, you also have a role to play in marketing your home. By focusing on its unique features, highlighting lifestyle elements, conducting market research, spreading the word, and being flexible, you can help speed up the sale and ensure that your home finds its perfect buyer.