360 Virtual Tours vs. Video Walkthroughs - Which is Best?
Photoplan Bookings

360 Virtual Tours vs. Video Walkthroughs: Which is Best for Your Property?

When it comes to showcasing properties, technology has revolutionised the way potential buyers and renters view homes. Two popular methods have emerged: 360 virtual tours and video walkthroughs. Both offer unique advantages, but which one is best for your needs? Let’s explore the pros and cons of each to help you make an informed decision.

360 Virtual Tours

What Are They? 360 virtual tours allow viewers to navigate a property at their own pace. Using a series of panoramic images, these tours provide an interactive experience where users can look around in all directions, zoom in on details, and move from room to room as if they were physically there.


  1. Interactive Experience: Users can explore the property in detail, giving them a sense of control and engagement.
  2. Comprehensive View: Every angle is covered, ensuring no detail is missed.
  3. Convenience: Available 24/7, these tours allow potential buyers to view the property conveniently.
  4. Enhanced Engagement: The immersive experience can keep viewers on your listing for extended periods, increasing the chance of a sale.


  1. Initial Setup Cost: Creating high-quality 360 tours can be expensive due to the need for specialised equipment and software.
  2. Technical Skills Required: Setting up and editing 360 tours requires certain technical expertise.
  3. Loading Times: Large, high-resolution images can lead to longer loading times, potentially frustrating users with slower internet connections.

Video Walkthroughs

What Are They? Video walkthroughs are pre-recorded videos that take viewers on a guided tour of the property. These videos can be sped up to provide a quick overview or slowed down to focus on specific features and details.


  1. Ease of Creation: Videos are generally easier and quicker to produce compared to 360 virtual tours.
  2. Storytelling Potential: Videos allow for narration, background music, and visual effects, creating a more engaging narrative.
  3. Wide Accessibility: Videos can be easily shared across various platforms, including social media, websites, and email.
  4. Speed: Video walkthroughs can provide a quick overview, perfect for busy viewers who want to get a sense of the property in a short amount of time.


  1. Limited Interaction: Viewers cannot control the pace or direction of the tour, potentially missing areas they are interested in.
  2. Less Detail: Videos may not cover every angle or feature of the property, leaving out details that could be important to potential buyers.
  3. Production Quality: Poorly shot or edited videos can give a wrong impression of the property, turning away potential buyers.

Which One Is Best?

The choice between 360 virtual tours and video walkthroughs depends largely on your goals and audience.

Consider 360 Virtual Tours If:

  • You want to provide an immersive, detailed exploration of the property.
  • Your target audience prefers interactive and detailed views.
  • You are willing to invest in high-quality production.

Consider Video Walkthroughs If:

  • You need a quick and easy way to showcase properties.
  • Your audience prefers a guided tour with storytelling elements.
  • You want to leverage social media and other platforms for quick sharing.


Both 360 virtual tours and video walkthroughs have their place in the real estate market. Understanding the strengths and weaknesses of each can help you choose the best method to showcase your properties and attract potential buyers. Whether you opt for the detailed interactivity of a 360 tour or the dynamic storytelling of a video walkthrough, the key is to provide a compelling and informative view of your property.


Write a comment

On Key

Related Posts

Newsletter Sign Up

Get property photography guides, property news and insights straight to your inbox!