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Using Copy to Create Connections in Property Marketing

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Descriptions of homes for sale are an essential part of property listings – but did you know that property marketing copy can be just a powerful as the pictures? While the focus of marketing a home (justifiably in our, slightly biased opinion!) often tends towards to visual, property owners who ignore the opportunity presented by […]

Looking to Let? Invest in Professional Property Photography

Marketing Rental Property - Albert Bridge, under CC licence http://creativecommons.org/licenses/by-sa/2.0/

Very often, when we talk about property marketing, we do so in terms of homes for sale, but most marketing methods are equally as applicable to rental properties – and in some cases, such as the use of professional property photography are even more of a worthy investment. We are all used to seeing glossy […]

Property Marketing Firm Offers House Hunters Roller Coaster Viewings

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Every property marketing professional knows that it is important that a home stands out from the crowd when view by potential purchasers, and one Dutch home sales company has taken this theory to the extreme, offering house hunters a white knuckle ride through one of their homes for sale. Estate Agents Offer House Viewers Unique […]

Waitrose Effect? Here’s How Other Supermarkets Might Affect Property Marketing!

Pic by Timo Kuusela under CC license https://creativecommons.org/licenses/by/2.0/

This week all the newspapers and property marketing news sites have been full of stories about how having a Waitrose supermarket nearby has a positive effect on house prices. Leaving aside the obvious chicken/egg debate, we decided that if there IS such as thing as the Waitrose effect, then surely it must follow that there […]

Experts Add Imperfections for Perfect Architectural Visualisation

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It’s a move that seems, to most of us, counter intuitive. But the addition of imperfections to computer generated architectural visualisations is taking the discipline to a higher plane – or at least that is what one leading architect claims. While renderings of potential builds have long been presented in the glossy superimposed style with […]

High Definition Property Video will “Help Overseas House Hunters”

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Buyers looking for a new property from overseas will be helped in their search by high definition property videos, an industry insider has claimed. Entrepreneur Antony Waldorf told The Telegraph newspaper that interactive property videos with exceptional viewing quality could be the key to attracting buyers from abroad, and streamlining the purchase process for foreign […]

Property Photography Builds Brand Identity for Home Sales

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Ever considered the thought processes that go into a purchase? What is it that ticks that final mental box in your brain and gives your hand the ok to reach for the chequebook? Big brands know what it is, and that is why we buy. Which is why real estate website Inman has this month […]

Controversial London Property Video Evokes American Psycho

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An attempt to create an innovative property video for an exclusive London development caused an outcry on the internet for evoking cult classic American Psycho. The video, created for property developer Redrow and released at the beginning of this year, echoes scenes from the film, which follows wealthy investment banker Patrick Bateman at the peak […]

Combine Property Photography with Traditional Inventories for Best Results, Landlords Told

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Landlords of rental properties should combine property photography with more traditional paperwork if they want to create an effective inventory system. Using a combination of property photography and traditional record keeping is a great way for renters, landlords and lettings managers to ensure that the true condition of a rental is documented at the start […]

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