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Controversial London Property Video Evokes American Psycho

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An attempt to create an innovative property video for an exclusive London development caused an outcry on the internet for evoking cult classic American Psycho. The video, created for property developer Redrow and released at the beginning of this year, echoes scenes from the film, which follows wealthy investment banker Patrick Bateman at the peak […]

Combine Property Photography with Traditional Inventories for Best Results, Landlords Told

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Landlords of rental properties should combine property photography with more traditional paperwork if they want to create an effective inventory system. Using a combination of property photography and traditional record keeping is a great way for renters, landlords and lettings managers to ensure that the true condition of a rental is documented at the start […]

Artist Uses Architectural Visualisation to Show Britain’s Unseen Areas

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It’s a technology best known for its uses in the design and property marketing fields, but recently architectural visualisation really took a step into the unknown when artist James Bridle decided to use it to circumnavigate rules and regulations designed to keep the public in the dark. Architectural Visualisation Creates Realistic Images Artist, writer and […]

3D Floor Plans Fast Becoming a Property Marketing Must-Have

  • February 11, 2015
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Floorplan by Prabhjotsingh333 under CC license 2.0

Floor plans have long been a staple of any property marketing package worth its salt – and now 3D floor plans are becoming a fixed feature of more online property marketing. This week New York City property search portal Street Easy announced the launch of a partnership with US 3D floor plan providers Floored to […]

Will Floor Plans Make or Break Your Marketing?

  • January 16, 2015
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Floorplans-Parallax-Test

How important are floor plans when it comes to property marketing? It’s not necessarily a question that you have ever asked yourself, but with the prevalence of online property marketing and a consumer bias towards visual media, it’s one you really should. Floor Plans an Important Part of Property Marketing Materials Floor plans are a […]

Half a Million People Spend Christmas House Hunting

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Are you thinking about selling your house? Put off marketing your property by the idea that homes don’t sell in winter? Don’t be – there’s still plenty of people looking for the perfect property. Property marketing portal Rightmove received more than 500,000 visits on Christmas Day alone last year, demonstrating that there really are some […]

Drone Photography Takes The Buyer “Beyond The Brochure”

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It’s the latest craze in property photography – aerial images shot with remote controlled flying machines, otherwise known as drones – but what can this elevated imagery actually achieve? According to Propertywire.com, drone photography is a media that allows property marketing professionals to take a potential home buyer beyond the property brochure, offering a unique […]

Is YOUR Property Photographer Ready?  

  • November 12, 2014
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Interior Photography Paralax

When you book a professional property photographer to come and shoot your home for marketing materials you really want to be sure that you are getting your money’s worth and that the expert will spend as much time as possible actually creating great images of your home for sale. But if you are not “photographer […]

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