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Property Marketing Firm Offers House Hunters Roller Coaster Viewings

Screen Shot 2015-04-22 at 20.58.00

Every property marketing professional knows that it is important that a home stands out from the crowd when view by potential purchasers, and one Dutch home sales company has taken this theory to the extreme, offering house hunters a white knuckle ride through one of their homes for sale. Estate Agents Offer House Viewers Unique […]

Waitrose Effect? Here’s How Other Supermarkets Might Affect Property Marketing!

Pic by Timo Kuusela under CC license

This week all the newspapers and property marketing news sites have been full of stories about how having a Waitrose supermarket nearby has a positive effect on house prices. Leaving aside the obvious chicken/egg debate, we decided that if there IS such as thing as the Waitrose effect, then surely it must follow that there […]

Experts Add Imperfections for Perfect Architectural Visualisation


It’s a move that seems, to most of us, counter intuitive. But the addition of imperfections to computer generated architectural visualisations is taking the discipline to a higher plane – or at least that is what one leading architect claims. While renderings of potential builds have long been presented in the glossy superimposed style with […]

High Definition Property Video will “Help Overseas House Hunters”


Buyers looking for a new property from overseas will be helped in their search by high definition property videos, an industry insider has claimed. Entrepreneur Antony Waldorf told The Telegraph newspaper that interactive property videos with exceptional viewing quality could be the key to attracting buyers from abroad, and streamlining the purchase process for foreign […]

Controversial London Property Video Evokes American Psycho


An attempt to create an innovative property video for an exclusive London development caused an outcry on the internet for evoking cult classic American Psycho. The video, created for property developer Redrow and released at the beginning of this year, echoes scenes from the film, which follows wealthy investment banker Patrick Bateman at the peak […]

Combine Property Photography with Traditional Inventories for Best Results, Landlords Told


Landlords of rental properties should combine property photography with more traditional paperwork if they want to create an effective inventory system. Using a combination of property photography and traditional record keeping is a great way for renters, landlords and lettings managers to ensure that the true condition of a rental is documented at the start […]

Artist Uses Architectural Visualisation to Show Britain’s Unseen Areas


It’s a technology best known for its uses in the design and property marketing fields, but recently architectural visualisation really took a step into the unknown when artist James Bridle decided to use it to circumnavigate rules and regulations designed to keep the public in the dark. Architectural Visualisation Creates Realistic Images Artist, writer and […]

3D Floor Plans Fast Becoming a Property Marketing Must-Have

  • February 11, 2015
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Floorplan by Prabhjotsingh333 under CC license 2.0

Floor plans have long been a staple of any property marketing package worth its salt – and now 3D floor plans are becoming a fixed feature of more online property marketing. This week New York City property search portal Street Easy announced the launch of a partnership with US 3D floor plan providers Floored to […]

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