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360 Virtual Tours Encourage Tourists to Visit Britain

Portmerion my Michael Maggs under CC license

Travellers across the globe are being encouraged to “try before you buy” with 360 virtual tours showcasing some of the UK’s popular attractions. The new initiative from VisitBritain is aimed at showcasing the very best of the UK, and encouraging international visitors to look beyond London and consider attractions across the rest of the country […]

Using Copy to Create Connections in Property Marketing


Descriptions of homes for sale are an essential part of property listings – but did you know that property marketing copy can be just a powerful as the pictures? While the focus of marketing a home (justifiably in our, slightly biased opinion!) often tends towards to visual, property owners who ignore the opportunity presented by […]

Looking to Let? Invest in Professional Property Photography

Marketing Rental Property - Albert Bridge, under CC licence

Very often, when we talk about property marketing, we do so in terms of homes for sale, but most marketing methods are equally as applicable to rental properties – and in some cases, such as the use of professional property photography are even more of a worthy investment. We are all used to seeing glossy […]

Property Marketing Firm Offers House Hunters Roller Coaster Viewings

Screen Shot 2015-04-22 at 20.58.00

Every property marketing professional knows that it is important that a home stands out from the crowd when view by potential purchasers, and one Dutch home sales company has taken this theory to the extreme, offering house hunters a white knuckle ride through one of their homes for sale. Estate Agents Offer House Viewers Unique […]

Waitrose Effect? Here’s How Other Supermarkets Might Affect Property Marketing!

Pic by Timo Kuusela under CC license

This week all the newspapers and property marketing news sites have been full of stories about how having a Waitrose supermarket nearby has a positive effect on house prices. Leaving aside the obvious chicken/egg debate, we decided that if there IS such as thing as the Waitrose effect, then surely it must follow that there […]

Experts Add Imperfections for Perfect Architectural Visualisation


It’s a move that seems, to most of us, counter intuitive. But the addition of imperfections to computer generated architectural visualisations is taking the discipline to a higher plane – or at least that is what one leading architect claims. While renderings of potential builds have long been presented in the glossy superimposed style with […]

High Definition Property Video will “Help Overseas House Hunters”


Buyers looking for a new property from overseas will be helped in their search by high definition property videos, an industry insider has claimed. Entrepreneur Antony Waldorf told The Telegraph newspaper that interactive property videos with exceptional viewing quality could be the key to attracting buyers from abroad, and streamlining the purchase process for foreign […]

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