Over the years, the selling of houses has developed into an accepted pseudo-science with which we are all familiar. We know that certain things are supposed to increase our chance of achieving a sale, but these familiar techniques have become time worn. As savvy buyers arrive at showings alert to all possible property marketing ploys, [...]
Tag Archives | property marketing tips
3 Powerful Property Marketing Techniques YOU Can Use
Did you think marketing your home was all down to your agent? Think again. You know your home better than anyone, meaning you are well placed to get involved in the property marketing process. While your estate agent is as interested in selling your home as they are in selling ALL of the properties on [...]
Professor’s Sales Secret: Homes Shown First or Last Will Sell!
The order in which estate agents choose to show homes for sale during a day of viewing can have an impact on buyers property purchases, a professor has revealed. Columbia University’s Dr Sheena Lyengar studied how the order choices are offered in can affect buyer behaviour and discovered that homes at the beginning and end of [...]
Saving Money by Self Selling? Don’t Cut Corners When it Comes to Images!
The double dip means that many are tightening their belts and looking to make savings wherever possible – a situation that has inevitably led to an upsurge in the number of property owners choosing to market their own homes rather than commit to an expensive estate agent’s commission. In recent years we have seen more [...]
Crazy Property Marketing Tips that Just Might Work
Here at Photoplan we like to think that we have got our fingers well and truly on the property marketing pulse, which is why we are privvy to every weird and whacky property selling craze that comes and goes… With this in mind we’ve decided to put together a list of the strangest home selling [...]
Why Don’t UK Estate Agents Want You to Bring Back Your Business?
Today we read a post by financial advisor Alistair Cunningham about the service he expected, and received, when moving house four years ago. While the thrust of this piece was to compare the service provided by property marketing professionals to that offered by financial planners – it made us wonder WHY UK estate agents are [...]
New Year’s Property Resolutions – How to Sell Your Home in 2013
We’re almost two weeks into the New Year – traditionally an important time for selling houses, as people make new plans and fresh starts, often involving the purchase of property. But it’s not just buyers that should be making resolutions in the New Year, if you are a seller with a property that has been [...]
Top 20 Firms Named OR How to Be a Better Estate Agent in 2013
National newspaper The Telegraph has put together a list of its Top 20 Small Estate Agents – recognising the efforts of industry workers across the country. Working on the assumption that all the shortlisted and nominated agents must be good at what they do (why else would they have been suggested otherwise?!) the list compilers [...]
Christmas Home Scenting – Perfect for Property Marketing
We’ve reported before on the practice of home scenting for property marketing, where subtle smells are used to positively influence the house hunter’s perception of a home they are viewing. The practice of one that is used year-round by some property selling consultants, but for the amateurs, Christmas offers a great opportunity to give it [...]
An Advent Calendar for Estate Agents – Part 5
Like all businesses, estate agents can easily fall victim to a productivity dive in December as employees and clients become demob happy ahead of the holidays and sales and purchases fall down the list of priorities. Because of this we’ve been offering some seasonal advice on how to keep up momentum throughout the month so [...]
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