Have you ever been trawling through the home listings for a certain area and come across a house that seems incongruously low priced compared to its contemporaries? Even after a viewing or survey you can’t seem to find a reason why the property is such a bargain, and yet the great deal doesn’t quite sit [...]
Most Expensive Addresses Start with a U
When the estate agents tell you selling houses is all about “location, location, location” they are telling you your address could be what will sell your home. But, according to recent research from property search giant Zoopla, your address could also have an impact on how much your sells for – and not just because [...]
Interactive Floorplan & Space Planning for Avenue Bicycles
Interactive floorplan & Space Planning for Avenue Bicycles new office and Showroom We thought we’d share some Interactive Floorplans we have been working on in the last few days. We were asked to floorplan & space plan the new Avenue Bicycle showroom and marketing department. We used the amazing Floorplanner system that Photoplan is proud to be a [...]
Property Photos Easy Way to Communicate with Online Audience
It may be an overused cliché, but when people say that a picture paints a thousand words, they are telling the truth – which makes images a powerful tool for property sellers. Images are the starting point for you connection with most online house hunters, whose web surfing habits will likely have been honed [...]
4 Old School Property Marketing Techniques Updated
Over the years, the selling of houses has developed into an accepted pseudo-science with which we are all familiar. We know that certain things are supposed to increase our chance of achieving a sale, but these familiar techniques have become time worn. As savvy buyers arrive at showings alert to all possible property marketing ploys, [...]
3 Powerful Property Marketing Techniques YOU Can Use
Did you think marketing your home was all down to your agent? Think again. You know your home better than anyone, meaning you are well placed to get involved in the property marketing process. While your estate agent is as interested in selling your home as they are in selling ALL of the properties on [...]
Eco-Cred Lags Behind Aesthetics in Property Marketing Power
In the 21st Century, where a generation of homebuyers have grown up with the knowledge of mankind’s environmental impact, you might expect that sustainability and low carbon credentials would be the most desirable elements of a home for sale. But a recent survey by What House magazine reveals that eco-homes lag far behind prestige properties [...]
Britain’s Most Wanted Homes Revealed
Property marketing professionals have been given a unique insight into which of the homes on their books hold the most appeal for the property buying public after Whathouse.co.uk revealed the results of a recent survey. What House? Magazine readers were polled on what types of property they would prefer to own, given the option, and [...]
Is YOUR House Ready for Spring Selling Season?
With the clocks gone forward and the lion’s share of Easter eggs eaten we can now safely declare that the ‘Spring Selling Season’ is upon us… Everyone knows that the longer days and (supposedly!) warmer weather are supposed to be bringing out the buyers, but with the winter we’ve had we wouldn’t be surprised if [...]
Professor’s Sales Secret: Homes Shown First or Last Will Sell!
The order in which estate agents choose to show homes for sale during a day of viewing can have an impact on buyers property purchases, a professor has revealed. Columbia University’s Dr Sheena Lyengar studied how the order choices are offered in can affect buyer behaviour and discovered that homes at the beginning and end of [...]
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