Thinking about selling your property? Well, you only have a minute and a half to do it – once a potential buyer crosses the threshold that is.
According to the International Association of Home Staging Professionals, it takes only 90 seconds for a house hunter to decide whether a property is a potential home when arriving for a viewing – meaning that sellers have only a short window in which to sell their home once leads have been generated using property marketing efforts.
So how can sellers maximise that vital first impression? The answer lies in creating an emotional connection with the home, and this can begin even before they set foot through the door. Steps that sellers can take to help would-be buyers to fall for their property include:
- Quality Property Photography: Make sure that pictures for particulars and online listings show your home at it’s very best. House hunters will often return to online listings again and again as they familiarise themselves with a potential purchase. If a buyer has seen photos of your property taken when it is looking picture perfect they may be able to lay these images over the reality even if they turn up and find that things are a little out of place.
- 360 Virtual Tours: Allowing a buyer to explore your home on their own in cyberspace before they see the bricks and mortar version for themselves can help to reduce the possibility that they will be surprised or turned off by elements of the layout on arrival.
- Interactive Floorplans: Offering buyers the opportunity to rearrange and refurnish your property from the comfort of their own home will help them to keep an open mind on arrival even in the event that they don’t share your interiors taste.
Giving possible buyers the tools to build a bond with your property in advance of their viewing can help them to want to see solutions in place of problems when they finally visit for a viewing and while the 90 second rule will still apply, sellers who have employed property marketing tactics that cater to the buyers’ emotional and practical needs may be able to buy their homes the invaluable “benefit of the doubt” element in that crucial initial judgement window.