Marketing a Vacant Property? Don’t Get Caught Out by the Cold Snap As we continue to shiver in our scarves and weather forecasters warn of a big freeze blowing in from Europe this weekend, we thought it was a good time to remind those selling empty properties to be prepared. Cold Weather Can Disrupt Property [...]

Eight Years On – Photoplan and Facebook Both Going Strong! Well folks, today is Photoplan’s 8th birthday, a celebration that we share with another rather successful venture – Facebook. As the social media giant this week celebrated the occasion by taking a step closer to the stock market float that will make many early employees into [...]

Agents Use Social Media to Share Shocking Stories Estate agents caught in the act, drug growing operations in the attic and a bizarre shrine to David Hasslehoff – just some of the home showing memories shared by property marketing professionals via Twitter. Real estate agents Redfin have set up a new profile on the social [...]

Property Photography Experts to Offer Lighting Masterclass Online  Property photography professionals Scott Hargis and Malia Campbell have teamed up to create a comprehensive series on how to light spaces for a property marketing shoot. The pair, both of whom are accomplished interiors photographers in their own right, have put together a series of 21 tutorials [...]

Is Social Advertising the Way Forward For Estate Agents? Estate agents are being encouraged to incorporate social advertising into their company and property marketing strategies if they want to engage an online audience. Social media marketing company Back At You this week said that property marketing professionals need to shift their online advertising focus if [...]

Architectural Photography Exhibition Charts the Rebirth of a Region A collection of architectural photography showcasing the post war building styles in northern France has gone on display in the UK for the first time. Reconstruction is the work of Nigel Green, who has previously spent time shooting architectural photography in the south east of England, creating [...]

Agents Sing the Praises of Social Media Property Marketing Estate agents are lining up to add their voices to the growing chorus of praise for selling with the help of social media platforms. With the vast majority of home searches now beginning in cyber space, property marketing professionals are working hard to secure their share [...]

Social Media Property Marketing – Essentials, Extras and Innovations Let’s face it, social media is here to stay – and those who refuse to accept this and adopt an appropriate business approach are likely to fall far behind the competition. This powerful online force can be a huge help to property marketing efforts if correctly [...]

Aerial Property Photography Prompts Police Action Police in California, USA have issued a warning to property marketing professionals and members of the public after a rise in the use of property photography taken by unmanned aircraft. Officers from the Los Angeles Police Department decided to take action to educate homeowners after news reports of large [...]

Virtual Tours Replacing Field Trips for Cash Strapped Schools Virtual tour technology is helping educate the next generation, allowing them to look and learn without ever having to leave the classroom. Pupils at schools across the world are able to access some amazing educational resources via the worldwide web, including virtual tours of museums, government [...]